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In the wild

Real accounts of businesses using AI, found across the web every day. Each one says what they did, how it went and what to watch for, links to the original, and gives you a prompt to try it yourself.

Results are as reported by the source, not checked by us. For worked costs and savings, see the ideas for your industry. RSS feed

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Marketing and content

A six-person marketing agency builds its own AI training in-house

Vertis Media, a small UK marketing agency, trained its team on AI itself and says it cut reporting time and added new services worth roughly a fifth more turnover.

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GOV.UK: What works for AI upskilling in the UK · 10 Jun 2026