Skip to content
GetInto AI

Marketing and content

A six-person marketing agency builds its own AI training in-house

Vertis Media, a small UK marketing agency, trained its team on AI itself and says it cut reporting time and added new services worth roughly a fifth more turnover.

Done with
  • Unnamed AI tool

What they did

From 2023 the founders taught themselves the tools, then wrote short internal videos and guides and set up one shared dashboard for AI tools, updates and experiments. AI came up in the weekly team meeting, and an automation filtered and summarized outside news. After a pause to drop what wasn't working, AI went into project management and reporting, and creative staff took deeper training in image, video and content tools.

How it went

The agency says it spends far less time on campaign reporting, analysis and research, kept all its staff, and moved towards business development and client work. It estimates the new AI-enabled services contributed to about a 20% rise in turnover.

Worth knowing

The outcomes are the agency's own, reported in interviews and not audited, and it ran no formal cost-benefit analysis. The write-up names no tools. Staff were trained to review and challenge AI output, and client data needs the usual UK GDPR care.

Try it yourself

Paste into ChatGPT, Claude or another AI assistant and fill in the square brackets.

I run [type of business] with [number] staff. List the repetitive tasks we do each week, such as [reporting, research, first drafts], and suggest a simple plan for training the team on AI for each one, including a shared place to keep tools and tips and a short weekly slot to swap what we learn. Show me the plan before we change how anyone works.

Source: GOV.UK: What works for AI upskilling in the UK · Jun 10, 2026. Summarised in our own words; read the original for the full account.

Worked ideas for marketing agencies

Checked prices, setup steps and what each one is worth.

Marketing Agencies

Client call notes for marketing agencies with Fathom AI

Fathom AI Notetaker records and summarizes Zoom, Meet and Teams calls with action items. Free summaries; Premium from about $16£12€14A$23C$23 a user a month.

  • Costs $48–60£36–45€43–54A$69–86C$68–85/mo
  • Worth $400£301€358A$578C$566/mo
  • Pays for itself in about a week
  • Easy to set up

Marketing Agencies

Grok for marketing agencies: live X trends for clients

Check what people on X are saying right now before posting reactive content for a client, with links to the posts. Free.

  • Costs Free–$9Free–£7Free–€8Free–A$13Free–C$13/mo
  • Worth $334£251€299A$482C$472/mo
  • Pays for itself in a few days
  • Easy to set up

Marketing Agencies

SEO content for marketing agencies with Surfer

Surfer gives writers live SEO guidelines and a content score, with an AI assistant for drafting client blog posts. From about $56£42€50A$81C$79 a month.

  • Costs $56£42€50A$81C$79/mo
  • Worth $372£280€333A$538C$526/mo
  • Pays for itself in about a week
  • Easy to set up

All ideas for marketing agencies

More like this