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AI model by Perplexity
Perplexity is built for research rather than writing. Each answer carries inline citations, so a business can see where a fact came from and check it, which matters for prices, rules and anything a customer will rely on. Paid plans add longer Deep Research reports and shared Projects.
Every answer includes inline citations to the pages it used, on every plan including the free one.
Longer, multi-step research reports on a question, limited on the free plan and fuller on Pro ($17, about £13, a month billed annually).
Keep searches, files and instructions in a Project that up to 5 people can work in on personal plans.
Uploaded audio and video files are transcribed with speaker labels, so a recorded call can be searched.
Free
Free plan available. Pro is $17 (about £13) a month billed annually, for one person. Enterprise Pro is $34 (about £26) per user a month billed annually. The pricing page doesn't show a monthly-billed Pro price.
Price checked on Perplexity's own site on . Prices are in the vendor's own currency and can change, so confirm before you buy. How we check prices
Perplexity pricing and every idea that uses it
Jobs that rely on something Perplexity does better than the others, with the plan each one needs.
Consultants
Perplexity's Deep Research builds a briefing on a prospect's sector before a pitch, with a source behind every point. From about $17£13€15A$25C$24 a month.
Property developers
Research the local plan, design and parking rules for a site with a link behind every point, before paying a consultant. From about $17£13€15A$25C$24 a month.
Web Design Agencies
Research a client's competitors before the discovery workshop, with a link behind every point to show the client. From about $17£13€15A$25C$24 a month.
Mortgage Brokers
Research lender criteria and product changes with links to lenders' own pages, checked by the adviser before use. From about $17£13€15A$25C$24 a month.
Video Production Companies
Check each fact in a voiceover or on-screen script against cited sources before the client signs it off. From about $17£13€15A$25C$24 a month.
Amazon Sellers
Research a new product's rules, competitors and complaints with a link behind every point before ordering stock. From about $17£13€15A$25C$24 a month.
Social enterprises
Before bidding, research the buyer's priorities, social value policy and past contracts, with links to its own pages. From about $17£13€15A$25C$24 a month.
Haulage firms
Ask about clean air zones, drivers' hours or rules for a new route and get answers linked to GOV.UK and council pages to check. Free.
Locksmiths
Look up the lock standards a customer's insurer asks for, such as BS 3621, with links to the insurer's and standards bodies' pages. Free.
Language schools
Research visa routes and accreditation changes for international students, with links to GOV.UK and the accreditor's own pages. Free.
Glamping sites
Research local events, markets and seasonal openings for guests' arrival emails, with a link to check each one. Free.
Used car dealers
Check car advert, pricing and finance promotion rules with answers linked to ASA, CAP, GOV.UK and FCA pages. Free.
Pest control
Check license, product label and wildlife rules with answers linked to GOV.UK, Natural England and HSE pages. Free.
Bands and musicians
Ask Perplexity what a UK band needs to play a wedding abroad and get answers linked to GOV.UK and official sources to check. Free.
Restaurants
Ask about allergen labeling, licenses and other rules, and get answers linked to the official pages to read. Free.
Farms
Ask about scheme actions, grants and farming rules and get answers linked to the GOV.UK guidance to read. Free.
Jewellers
Look up assay office marks, date letters and makers' marks on second-hand pieces, with sources to check before pricing. Free.
Vineyards
Check wine labeling and Alcohol Duty questions with answers linked to GOV.UK, HMRC and Food Standards Agency pages. Free.
Pet shops
Check labeling, safety and registration rules before stocking or making a new line, with links to GOV.UK and trade body pages. Free.
Small charities
Research trusts and funders that match your work and area, with links to their own criteria and deadlines to check. From about $17£13€15A$25C$24 a month.