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AI model by Meta
Meta AI is free and already inside WhatsApp, Instagram, Facebook and Messenger, so there is nothing new to install. Meta also publishes Llama models under a royalty-free license, which a technically confident business can run on its own hardware so text never leaves the office.
Built into WhatsApp, Instagram, Facebook, Messenger and Threads, as well as its own app and website, and free for everyday use.
Draft a caption, a reply or a short message without leaving the app it will be posted or sent in.
Llama models come with a royalty-free license to use and modify, so a business can run one on its own computer. Setup is technical.
Free
Free for everyday use. Meta is testing usage limits on heavier features, with paid Meta One plans for more usage where available; Meta doesn't publish their prices or UK availability.
Price checked on Meta AI's own site on . Prices are in the vendor's own currency and can change, so confirm before you buy. How we check prices
Meta AI pricing and every idea that uses it
Jobs that rely on something Meta AI does better than the others, with the plan each one needs.
Takeaways
Draft the evening's specials Story in Meta AI inside Instagram, then paste it onto a photo of the real dish. Free.
Counselors and therapists
Run Meta's free Llama model on your own computer with Ollama to draft anonymised supervision summaries; the notes stay on the machine. Free.
Martial Arts Schools
Ask the free Meta AI in WhatsApp for warm-up games and drills around this week's theme, then adapt them to your syllabus. Free.
Party entertainers
Send a costume photo to Meta AI in WhatsApp for a themed background or cartoon version to use in your next party post. Free.