Browse by AI model
The big AI assistants overlap a lot, but each is better at some jobs than the others. Pick one to see what it is best at for a small business, what it costs, and the ideas built around it.
Browse by AI model
OpenAI
ChatGPT
The best-known AI assistant: strong at talking things through by voice, working from photos and video, and running regular tasks on a schedule.
- Free plan
- 28 ideas built around it
- 143 ideas any assistant can do
Anthropic
Claude
An AI assistant built for long documents: it reads a whole contract, lease or report in one go and answers questions about it.
- Free plan
- 17 ideas built around it
- 143 ideas any assistant can do
Google
Google Gemini
Google's AI assistant, built into Gmail, Docs, Sheets and Meet: useful for businesses that already run on Google.
- Free plan
- 25 ideas built around it
- 143 ideas any assistant can do
xAI
Grok
An AI assistant from xAI that searches posts on X live, so it can say what people are posting about a topic right now.
- Free plan
- 4 ideas built around it
TypeSafe AI
Jev
A decision model for automations: it sorts, scores and routes emails, forms and tickets with a probability attached, rather than writing text.
- No public price
- 6 ideas built around it
Meta
Meta AI
Meta's free AI assistant inside WhatsApp, Instagram, Facebook and Messenger, plus the open Llama models a business can run itself.
- Free plan
- 4 ideas built around it
Microsoft
Microsoft Copilot
Microsoft's AI assistant inside Outlook, Excel, Word and Teams: the natural choice for businesses that already run on Microsoft 365.
- From £16.10/mo
- 12 ideas built around it
Perplexity
Perplexity
An AI search assistant that answers with links to its sources, so every claim can be checked before it is relied on.
- Free plan
- 20 ideas built around it