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AI model by xAI
Grok's distinct strength is live access to X. It searches posts and the web as it answers and cites them, so it can report what people are saying today about a local event, a product or a business. For most other jobs, the other assistants do as well.
Searches posts on X and the web live and cites them, which suits breaking news, trends and reactions. Free to try, with higher limits on paid plans.
Summarizes the public conversation on X about a product, a promotion or a business, with links to the posts.
Upload documents and PDFs for a summary, as with the other assistants.
The Business plan, $30 (about £23) per user a month, adds connectors such as HubSpot and Slack and doesn't train on business data.
Free
Free to try. Paid plans include X Premium benefits: Plus is €8 (about £7) a month and Premium €31 (about £27) a month billed monthly, for one person, excluding tax. The Business plan is $30 (about £23) per user a month. xAI shows prices in your local currency, so UK prices may differ.
Price checked on Grok's own site on . Prices are in the vendor's own currency and can change, so confirm before you buy. How we check prices
Grok pricing and every idea that uses it
Jobs that rely on something Grok does better than the others, with the plan each one needs.
Marketing Agencies
Check what people on X are saying right now before posting reactive content for a client, with links to the posts. Free.
Online Shops
Ask Grok what people on X are posting about your shop right now, with links, and reply before a complaint spreads. Free.
Pubs
Check live posts on X about tonight's match, local events and travel trouble before confirming extra staff. Free.
Street food traders
Check what people on X are posting about this weekend's event or market, the weather and travel, before setting prep. Free.