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After losing his manufacturer, the founder of Clubhouse Skin asked Shopify Sidekick to rank customers by engagement and value, then contacted the top 10% himself.
Facing a supply gap, the founder asked Sidekick to rank his customers by engagement and value. He then personally contacted the top 10% before his next launch.
He says the first run sold out quickly and that the outreach made the second launch more successful than the first.
The account is a Shopify-published founder story with no figures, and it does not separate the effect of the AI from the outreach itself. Customer data used for marketing must follow UK GDPR and email consent rules.
Paste into ChatGPT, Claude or another AI assistant and fill in the square brackets.
From this customer export for [shop name] (orders, spend, last order date), rank customers by value and recent engagement and list the top [percent]%. Draft a short personal message I can send to them about [new launch]. Show me the list and the draft before I contact anyone.
Source: Shopify · Apr 22, 2025. Summarised in our own words; read the original for the full account.
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