The problem
Chiropractic websites and social posts drift into claims that treatment cures or prevents conditions such as migraines, asthma or ear infections. The FTC expects health claims to be backed by competent and reliable scientific evidence, and state chiropractic boards have their own advertising rules. Reviewing 20 pages and posts line by line takes hours, and one missed claim can mean a complaint or a warning letter.
What the AI does
Paste your own draft web page, post or ad into ChatGPT, Claude or Gemini and ask it to list every claim about conditions, outcomes, cures, prevention, guarantees or testimonials that would need evidence. You then check each flagged line against the FTC's guidance on health claims and your state board's advertising rules, and rewrite or delete it. The assistant is a second pair of eyes; it can't certify compliance. Paste only marketing copy, never patient stories with names or details, since consumer AI plans have no Business Associate Agreement.
A worked example
A two-doctor clinic in Denver is refreshing its website before a local ad campaign: 12 service pages and about 8 social posts a month, written by the doctors and a part-time marketer.
Before
12 pages and about 8 posts a month go live after a quick read for typos; nobody checks the health claims
After
Each page and post gets an AI first pass, then a doctor checks the 3 to 5 flagged lines against the FTC guidance and state board rules
What it's worth
No direct money saving: this lowers the risk of a complaint or regulatory action over advertising claims. The free plans handle a page at a time; about $20£15€18A$29C$28 a month buys longer limits for a full site review.
How to set it up
- Collect your service pages, recent posts and ad copy as plain text, with any patient names or identifying details removed.
- Ask ChatGPT, Claude or Gemini to list every claim about conditions, outcomes, cures, prevention, guarantees or testimonials, quoting each line.
- Check each flagged line yourself against the FTC's guidance on health claims and your state chiropractic board's advertising rules.
- Rewrite claims you can't back with evidence into plain descriptions of what you do, or delete them.
- Keep a dated copy of each reviewed page, and repeat the check whenever copy changes.
What goes wrong
- The assistant can miss a claim or flag a harmless line. A doctor makes the final call on every page.
- Rules differ by state: some boards restrict testimonials, guarantees or the use of certain titles. Read your own board's rules rather than relying on the AI's summary.
- Testimonials and before-and-after stories count as your claims too, and patient stories need the patient's written HIPAA authorization before you publish them.