The problem
Happy patients rarely leave a review unless asked, and the clinic down the road with 300 reviews gets the new-patient searches. If asking every patient brings in 1 extra new patient a month worth an assumed $650£489€582A$938C$919 (an exam plus 10 visits), that's $650£489€582A$938C$919 of care a month.
What the AI does
ChiroSpring 360 Pro+ includes review requests, along with a second provider, online scheduling and an ERA center; GrowthHub Pro adds automated review requests for clinics on Pro. The request goes to patients after a visit with a link to the clinic's Google profile. When reviews come in, reply without confirming the reviewer is a patient or mentioning their care: under HIPAA, a public reply that discusses someone's treatment discloses their health information.
A worked example
An illustrative example built from typical figures, not a named business.
A clinic in Raleigh with one chiropractor and a new associate moves from 360 Pro to 360 Pro+, which includes two providers, and starts sending review requests after visits.
Before
About 3 reviews a year, from patients who think of it themselves
After
A request after every visit; 1 to 2 extra new patients a month from stronger reviews
What it's worth
About $325£244€291A$469C$459 a month in profit, against the $50£38€45A$72C$71 step up from Pro to Pro+. One extra new patient a month at an assumed $650£489€582A$938C$919 of care is $325£244€291A$469C$459 at an assumed 50% margin; two a month is $650£489€582A$938C$919. Pro+ also includes the second provider and online scheduling.
How to set it up
- Move to 360 Pro+ (or add GrowthHub Pro for automated review requests) and add the clinic's Google review link.
- Send requests after visits to every patient who agreed to texts from the clinic, not only the ones you expect to be happy.
- Write a reply template that thanks the reviewer without saying they're a patient, such as 'Thank you for the kind words; the team appreciates it.'
- For a negative review, reply with a general offer to talk and the clinic's phone number, then deal with the person privately.
- Don't offer discounts or free visits in exchange for reviews; the FTC's rules on consumer reviews and testimonials restrict review incentives.
What goes wrong
- A friendly reply such as 'Glad your back is better after your adjustments' confirms the person is a patient and describes their care. That's a HIPAA problem even if they posted first.
- Asking only patients you expect to be happy goes against Google's review policies, which bar selectively asking for positive reviews.
- Review requests use the plan's 250 messages a month; texts over that cost 2¢ each.