The problem
Customers ring after reading their home insurance policy: does the front door need a BS 3621 lock, and does the back door count? Each insurer words it differently, and fitting the wrong lock can leave a customer arguing with their insurer after a break-in. If a locksmith spends 20 minutes on each of 12 of these questions a month finding the insurer's wording and the standard, that's 4 hours a month.
What the AI does
Perplexity answers with inline citations on every plan, the free one included. The locksmith asks what a named insurer's home policy says about door locks and what the standard it names covers, asking for the insurer's own policy pages and the standards or certification body's pages. The locksmith opens each source and, where the wording decides the job, asks the customer for their own policy booklet, because wordings change between versions. The quote then lists locks that meet the wording the customer has, and the customer confirms cover with their insurer.
A worked example
A one-van locksmith in Cheltenham gets about 12 calls a month from homeowners and landlords asking what their insurer needs. The locksmith uses Perplexity's free plan to find the insurer's wording before quoting.
Before
20 minutes searching insurer and standards pages for each of 12 questions: 4 hours a month
After
About 8 minutes each, including opening the sources: 1.6 hours a month
What it's worth
About $112£84€100A$161C$158 a month in time saved, on Perplexity's free plan. 12 minutes saved on each of 12 questions is 2.4 hours, at an assumed $47£35€42A$67C$66 an hour.
How to set it up
- Create a free Perplexity account; cited answers are on every plan.
- Ask what the customer's named insurer requires for door locks and what the named standard covers, asking for the insurer's own pages and the standards or certification body's pages.
- Open each source and check it is the current wording for the customer's type of cover.
- When the wording decides the job, ask the customer for their own policy booklet and quote against that.
- Note on the invoice which standard each fitted lock meets, and tell the customer to confirm cover with their insurer.
What goes wrong
- Insurers change wordings, and old policy booklets stay online. The customer's own policy is what counts.
- An answer can describe a standard loosely. Check the markings on the lock and the manufacturer's certification, not only the summary.
- Only the insurer can say a customer is covered. Say which standard the lock meets, not that the customer is insured.
- The free plan limits Deep Research; everyday cited answers are on every plan.