The problem
Customers who can't lift 10 bags of compost ring up to order delivery, and each call means taking an address, card details and a delivery day. If a garden center takes 20 phone delivery orders a week in spring at 6 minutes each, that's 120 minutes a week, about 516 minutes, 8.6 hours a month (120 x 4.3).
What the AI does
Square Online is Square's online shop, and its free plan includes local delivery with your own staff and syncs items, orders and stock with Square's tills. Square's help page says you can set a delivery area by postcode or radius, delivery and service fees, a minimum order amount, delivery days and hours, and whether orders go out at set times or any time within delivery hours. Put your bulky lines online (compost, bark, gravel, large plants) with honest descriptions and photos, set the area your van covers and a minimum order that pays for the trip. Online card fees are 1.4% + 25p for UK cards.
A worked example
A family-run garden center near Evesham already uses Square for its tills. It puts compost, bark and its larger plants online with a postcode delivery area, a $7£5€6A$10C$9 fee and a $40£30€36A$58C$56 minimum, delivering on Tuesdays and Fridays.
Before
20 phone delivery orders a week at 6 minutes: 120 minutes a week, about 516 minutes, 8.6 hours a month
After
15 orders online at 1 minute to check plus 5 by phone at 6 minutes: 45 minutes a week, about 194 minutes, 3.2 hours a month
What it's worth
About 5.4 hours a month saved in spring (322 minutes), worth around $142£107€127A$205C$201 if your time is worth $27£20€24A$38C$38 an hour. The Square Online free plan costs $0£0€0A$0C$0 a month; online card fees of 1.4% + 25p per UK card order replace the fees you'd pay taking cards by phone. Extra orders from people who wouldn't phone aren't counted.
How to set it up
- Set up Square Online from your Square account and choose which items to sell online.
- Write each description from the supplier label: size, weight or volume and what's peat-free or not, only where it says so.
- Set the delivery area by postcode or radius, the fee, the minimum order and your delivery days and hours.
- Place a test order to an address inside the area and check what you'd see on delivery day.
- Count stock of the online lines weekly, and take items offline when they are past their best.
What goes wrong
- Plants change week to week; a photo of a plant in May won't match it in August. Use honest photos and say sizes can vary.
- Stock for plants and bulky goods drifts if staff don't ring everything through the tills; out-of-stock orders cost you a refund and a phone call.
- Set the area and order limits to what your van and staff can carry on delivery days, not the whole county.
- Don't describe products as peat-free, organic or pet-safe unless the supplier states it.