The problem
Quiet slots in a trainer's diary earn nothing. If 6 session slots a month go unfilled at £40 each, that's £240 of unsold time.
What the AI does
Brevo is an email marketing platform with a drag-and-drop editor, sign-up forms and an AI tool that drafts email copy; its FAQ says the Free plan sends up to 300 emails a day once approved. Add a sign-up box to your website, intro-session booking and client form, unticked. Once a month, send those people one short email: a practical tip and the slots you have free. Keep claims honest and non-medical, with no promises of results. PECR and UK GDPR require consent, a clear sender and a working unsubscribe link in every email. Only add people who ticked the box.
A worked example
A personal trainer in Manchester has about 60 clients and leads who opted in. She sends one email a month with a tip and her free slots; about 6 slots a month are usually empty.
Before
6 empty session slots a month at £40: £240 unsold
After
If the email fills 2 of the 6: 2 x £40 = £80 earned, 4 still empty
What it's worth
About £80 a month, if the email fills 2 of 6 empty slots at £40 (an assumption, not a promise). Sending 60 emails a month is well inside Brevo's Free plan of up to 300 emails a day; Free emails may carry the Brevo logo, and Starter is £6 a month.
How to set it up
- Add an unticked sign-up box to your website, booking process and client form.
- Create a Brevo account and import only people who ticked it.
- Build one template with your name, a tip, your free slots and a booking link.
- Each month, draft the tip yourself or with the AI tool, check it for anything misleading, and send.
- Remove unsubscribes at once and keep your sign-up records.
What goes wrong
- Existing clients haven't agreed to marketing by being clients. Don't import your whole client list without consent.
- Don't make medical claims, promise results or give diet advice for medical conditions in your emails; advertising rules apply.
- Don't publish client testimonials or before-and-after photos without their clear permission, and never post fake or incentivised reviews, which are unlawful.
- AI-written tips can be wrong or unsafe; use your own expertise and check each one.