The problem
A wedding fair stand costs a DJ a Sunday and a pitch fee, and couples leave with a dozen business cards. A DJ who collects 40 names a month at fairs but only emails half of them, days later, loses most of that interest. If proper follow-up turns 1 more couple a month into a $1,264£950€1,131A$1,824C$1,786 booking, that's worth chasing.
What the AI does
Brevo is an email marketing platform. Its pricing page says forms capture leads and can trigger a follow-up email as soon as someone signs up, and that Standard adds marketing automation: unlimited multi-step workflows. Put a Brevo sign-up form on a tablet at your stand, with an unticked box asking couples if they'd like emails from you, and build a short workflow: a thank-you with your packages that day, a real wedding you played a week later, and an offer to check their date after three weeks.
A worked example
A wedding DJ in Kent does 2 wedding fairs a month in spring and autumn and collects about 40 sign-ups a month on a tablet. A three-email Brevo workflow follows up everyone who ticked the box.
Before
About 20 of 40 couples emailed by hand, days later, at 5 minutes each
After
All 40 followed up the same day, with 1 extra booking a month at $1,264£950€1,131A$1,824C$1,786 assumed
What it's worth
About $632£475€565A$912C$893 a month in profit if the follow-ups win 1 extra $1,264£950€1,131A$1,824C$1,786 booking, at an assumed 50% margin after travel, kit and time on the night. That's against $17£13€15A$25C$24 a month for Brevo Standard, or $186£140€167A$269C$263 a year (about $16£12€14A$23C$23 a month). The extra booking is an assumption, not a promise, and the 100 minutes saved on hand-written emails isn't counted.
How to set it up
- Set up a Brevo account a week or two before the fair, since Brevo approves accounts before they can send.
- Make a sign-up form asking for names, email, wedding date and venue, with an unticked box to receive emails from you.
- Open the form on a tablet at your stand and test it on the fair's Wi-Fi or your phone's hotspot.
- On Standard, build a three-step workflow: same-day thank-you with packages, a real wedding a week later, a date check after three weeks.
- Each week, remove couples who have booked or said no, and reply personally to anyone who answers.
What goes wrong
- Couples are individuals, so PECR's marketing rules apply. Only email those who ticked the box, and keep the record.
- A dropped connection at a fair loses sign-ups. Keep a paper form as a backup and type in only those who ticked, that evening.
- Starter can send one email after sign-up, but multi-step workflows need Standard.
- Three emails is plenty. More than that from a DJ they met for two minutes feels like spam.