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Nursery inquiry tracking in Famly: fill places sooner

Website inquiries land in Famly, and show-arounds and new starters are tracked on one board so no family goes unanswered. From about $105£79€94A$152C$149 a month.

At a glance

  • What it costs$105£79€94A$152C$149 a month

  • Worth, in extra profit or time saved in the worked example$239£180€214A$346C$338 a month

  • Pays for itselfIn about two weeks

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Nursery inquiries arrive by phone, email, website and walk-ins, and get written on whatever is nearest. With 20 inquiries a month, it only takes 2 going cold to lose a starter, and a 3-day place at $93£70€83A$134C$132 a day is about $1,197£900€1,071A$1,728C$1,692 a month in fees.

What the AI does

Famly's Foundation plan includes a website inquiry form and inquiry handling, with activity logging and conversion statistics. Famly's site says every inquiry from the website lands in Famly, and show-arounds and new starters are tracked on one board, so the manager can follow up with each family. Phone and walk-in inquiries are added by hand, so everything is in one list. Premium adds occupancy reports and future availability, which show gaps months ahead.

A worked example

A 50-place day nursery in Milton Keynes gets about 20 inquiries a month. The manager adds Famly's inquiry form to the website, logs phone inquiries the same day and checks the board every Monday.

Before

20 inquiries a month in notebooks and inboxes, with about 2 never followed up

After

Every inquiry on one board with a next step, and about 1 extra starter a quarter

What it's worth

About $239£180€214A$346C$338 a month in profit for each extra child who starts, at an assumed 20% margin on about $1,197£900€1,071A$1,728C$1,692 a month in fees (3 days at $93£70€83A$134C$132 times 4.3). The example assumes better follow-up wins one extra starter a quarter. Famly Foundation is $105£79€94A$152C$149 a month excluding VAT, and it also runs the parent app, invoicing and observations.

How to set it up

  1. Add Famly's inquiry form to your website and test it with a made-up inquiry.
  2. Ask only what you need at inquiry stage: parent name, contact details, child's age, days wanted and start date.
  3. Log every phone and walk-in inquiry in Famly the same day.
  4. Give each inquiry a next step, such as a show-around date, and review the board weekly.
  5. Look at the conversion statistics each month to see where families drop out.

What goes wrong

  • Don't ask about health, allergies or additional needs on the inquiry form. Collect those at registration, in a secure way.
  • The board only works if phone inquiries go on it. One notebook by the phone undoes it.
  • Foundation doesn't include occupancy reports or future availability; that is Premium at $211£159€189A$305C$299.
  • Only send marketing emails to families who agreed to them.

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Last updated October 17, 2026.