The problem
Neurotoxin clients come 3 or 4 times a year and facial clients whenever they remember, so revenue swings month to month. Prepaid credits tracked in a spreadsheet get lost or argued over at checkout. A membership spreads spending out and gives clients a reason to book the next visit.
What the AI does
Boulevard's med spa plans include memberships with autopay, series and packages, account balances and shared memberships, along with online booking, deposits, forms and charting. You set a monthly price and benefits (for example a monthly treatment credit and member pricing), Boulevard bills the card on file each month, and the front desk sees the member's benefits at checkout. Membership benefits never decide a treatment; a licensed provider does.
A worked example
An illustrative example built from typical figures, not a named business.
A med spa in Miami with two injectors and an aesthetician uses Boulevard Aesthetics Essentials (up to 3 providers). It launches a $149£112€133A$215C$211-a-month membership with a monthly credit and member pricing, and signs up about 40 members in three months.
Before
0 members; prepaid credits on a spreadsheet and regulars booking when they remember
After
About 40 members on autopay; each spends an assumed $40£30€36A$58C$57 a month more than before
What it's worth
About $640£481€573A$924C$905 a month in profit, at an assumed 40% margin on $1,600£1,203€1,432A$2,310C$2,262 of extra spending (40 members x $40£30€36A$58C$57). That is against $179£135€160A$258C$253 a month billed annually, or $199£150€178A$287C$281 monthly, for Aesthetics Essentials. The extra spend per member is an assumption; compare members' spending before and after joining.
How to set it up
- Book a Boulevard demo, choose Aesthetics Essentials ($179£135€160A$258C$253 a month billed annually, $199£150€178A$287C$281 monthly) and ask whether your account qualifies for Boulevard's BAA before storing health information.
- Design one membership with a clear monthly price, what the credit covers, how long unused credit lasts and how to cancel.
- Follow your state's automatic renewal law (California's is one of the strictest): show the terms before sign-up, get clear consent to recurring charges and make canceling easy.
- Train the front desk to apply benefits at checkout and to explain the terms the same way every time.
- Review membership numbers monthly: sign-ups, cancellations and unused credit.
What goes wrong
- Essentials covers up to 3 bookable providers; a fourth means Aesthetics Premier ($328£247€293A$474C$464 a month annually during the current offer, normally $410£308€367A$592C$580).
- Unused credits pile up as a liability and cause disputes. Decide in advance whether credits roll over or expire.
- Never promise a set number of units or a result in the membership terms; the provider decides each treatment.