The problem
Many people look into injectables in the evening, after scrolling past a before-and-after post, and the front desk closed at 6. If 12 after-hours calls and texts a week reach voicemail and 3 of those people would have booked a consultation, those consults and the treatments behind them go to the med spa that answered.
What the AI does
GlossGenius Reception is an add-on that answers calls and replies to texts 24/7, recognizes existing clients, answers set questions such as hours, location and cancellation policy, and books, reschedules or cancels appointments in the GlossGenius calendar, including the waitlist. Consultations it books still go through intake forms and a licensed provider, who decides every treatment. Reception is set up to handle scheduling only; anything about symptoms, medications or whether a treatment is suitable goes to a provider.
A worked example
An illustrative example built from typical figures, not a named business.
A med spa in Scottsdale with two nurse injectors and a front desk open 9 to 6 gets about 12 calls and texts a week after hours. It runs GlossGenius Practice Essentials and adds Reception for evenings and weekends.
Before
About 12 after-hours inquiries a week to voicemail; few call back
After
Reception books about 3 more consultations a week; about half become a $550£414€492A$794C$777 neurotoxin treatment
What it's worth
About $1,419£1,067€1,270A$2,048C$2,006 a month in profit, at an assumed 40% margin on $3,548£2,668€3,175A$5,122C$5,015 of extra treatments (1.5 a week at $550£414€492A$794C$777 times 4.3). That is against $198£149€177A$286C$280 a month (Practice Essentials at $148£111€132A$214C$209 billed annually plus Reception at $50£38€45A$72C$71), or $218£164€195A$315C$308 on monthly billing.
How to set it up
- Start the 14-day free trial of a GlossGenius Medspa plan and add Reception ($50£38€45A$72C$71 a month).
- Load the answers Reception may give: hours, address, parking, consultation length, deposit and cancellation policy.
- Tell Reception not to discuss medical history, medications, pregnancy or whether a treatment is right for someone; those questions get a callback from a licensed provider.
- Ask GlossGenius whether its BAA covers Reception's calls and texts before any health details pass through it; its site says eligible businesses can sign a BAA but doesn't say which features it covers.
- Get consent before sending marketing texts, with STOP working, under the TCPA; booking confirmations and marketing are treated differently.
- Read Reception's conversations each morning and fix any wrong answers.
What goes wrong
- A wrong answer about a treatment is a clinical risk, not a customer service slip. Keep Reception to scheduling and policies.
- Reception is billed on top of the plan, and Practice Essentials is for teams under 10; larger teams need Practice Advanced ($248£186€222A$358C$351 a month annually).
- Consultations booked at 11 p.m. still need deposits and forms, or no-shows rise.