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Guest dietary requests form for B&Bs with Zapier

A Google Form collects guests' dietary needs before arrival and Zapier emails the cook. Zapier free; Google Workspace from about £6 a month.

At a glance

  • What it costs£6–12€7–14 a month

  • Worth, in extra profit or time saved in the worked example£48€56 a month

  • Pays for itselfIn about a week

  • Connecting two tools or some setup timeSome setup needed

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Breakfast goes wrong when a guest's dietary need arrives by phone or email and never reaches the cook. If a guest house gets 55 bookings a month and each takes 5 minutes to ask guests, note answers and pass them on, that's 275 minutes, about 4.6 hours a month.

What the AI does

Make a Google Form for guests to complete before arrival: name, room and arrival date, dietary requirements, and any allergies, with a line saying the host will speak to them on arrival. Add the link to your confirmation message. Responses land in a Google Sheet. A two-step Zapier automation starts on each new form response and sends an email through Gmail to the person cooking breakfast. A person reads it, speaks to the guest, and checks any allergy against your own recipe and supplier records before serving. This is a way to pass information along, not to decide whether a dish is safe. The email is never a substitute for talking to the guest.

A worked example

An 8-room guest house in Keswick takes about 55 bookings a month. It adds the form link to every confirmation message and the cook checks the emails and the sheet each evening.

Before

5 minutes per booking to ask, note and pass on: 55 x 5 = 275 minutes, about 4.6 hours a month

After

About 1.5 minutes per booking to check the response: 83 minutes, about 1.4 hours a month

What it's worth

About 3.2 hours a month saved (192 minutes), worth around £48 if your time is worth £15 an hour. Zapier's Free plan allows two-step Zaps and 100 tasks a month; about 55 emails a month fits if each email counts as one task. Allergy answers can be health data, so use a Google Workspace business account, not a free one: Google Workspace Business Starter was €6.80 (about £6) per user a month excluding tax on Google's pricing page (workspace.google.com/intl/en_uk/pricing, checked 17 October 2026; the page showed euros, so check the sterling price at sign-up). The owner and the cook is two users, about £12 a month.

How to set it up

  1. Make a Google Form in a Google Workspace business account, not a free personal one, with room, arrival date, dietary requirements and allergies, and a line saying the host will speak to the guest.
  2. Add the link to your confirmation message and check responses go to a Google Sheet.
  3. In Zapier, start a Zap on each new form response and add one action: send a Gmail email to the cook with the response.
  4. Test with a dummy response and read the email as the cook would.
  5. Before every breakfast, the cook reads the guests' notes, speaks to any guest with an allergy, and checks your recipe and supplier records.

What goes wrong

  • Allergy and dietary details can reveal health or religion, which UK GDPR treats as sensitive. A free Google account doesn't come with a business data processing agreement, so use Google Workspace, limit who sees the answers and delete old responses.
  • A form answer isn't a check. Not every guest fills it in. Ask on arrival, too, and keep a way for guests to tell staff in person.
  • Zapier can fail silently. Compare responses with emails sent every week, and make sure the cook has the sheet as a backup.
  • Zapier's Free plan allows two-step Zaps and 100 tasks a month; busier houses may need Pro at $19.99 (about £15) a month on annual billing.

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Last updated 17 October 2026.