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Review replies for B&Bs and small hotels, checked by you

ChatGPT, Claude or Gemini draft replies to Booking.com, Google and TripAdvisor reviews for you to edit and post. Free to about £20 a month.

At a glance

  • What it costsFree–£20Free–€23 a month

  • Worth, in extra profit or time saved in the worked example£40€47 a month

  • Pays for itselfIn about a week

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Guests read the replies on your listing as closely as the reviews. If a B&B gets 30 reviews a month across Booking.com, Google and TripAdvisor and each reply takes 7 minutes to write, that's 210 minutes, 3.5 hours a month.

What the AI does

Paste each review, without the guest's name, into ChatGPT, Claude or Gemini and ask for a short, warm reply that thanks them and mentions one specific point they raised. For a complaint, add what happened from your side and what you'll change. Edit it and post it yourself on each platform. Never use an assistant for reviews that mention illness, an allergic reaction or a safety issue: reply personally, record it and take advice if needed. The assistant doesn't know your rooms, breakfast or facilities and must not state them.

A worked example

A 6-room B&B in Whitby gets about 30 reviews a month across three sites. The owner pastes them in on a Monday and posts the edited replies the same morning.

Before

7 minutes per reply: 30 x 7 = 210 minutes, 3.5 hours a month

After

About 3 minutes per reply: 90 minutes, 1.5 hours a month

What it's worth

About 2 hours a month saved (120 minutes), worth around £40 if your time is worth £20 an hour. The free plans of ChatGPT, Claude and Gemini can do this; a paid plan is up to about £20 a month for one person if you hit usage limits.

How to set it up

  1. Write 5 lines on your tone: warm, specific, short, sign off with your name.
  2. Paste each review, minus the guest's name, into ChatGPT, Claude or Gemini and ask for a reply under 70 words.
  3. Check every fact against your own knowledge of the stay and delete any promise, such as a discount.
  4. Set aside anything about illness, allergy or safety and reply yourself.
  5. Post from your own account on each site, following that site's reply rules.

What goes wrong

  • Drafts can promise discounts or upgrades. Read every line before posting.
  • Each platform has its own rules on replies. Check them rather than assuming.
  • Don't paste guests' names, room numbers or booking details into consumer AI plans.
  • Free plans have usage limits; a month of reviews in one sitting may hit them.

More ideas for Hotels & B&Bs

Channel manager and guest messages for B&Bs: Beds24

Beds24 syncs rooms across Booking.com and Airbnb and automates guest messages. About €32 (about £27) a month for 6 rooms.

  • Costs £27–32€31–37/mo
  • Worth £135€157/mo
  • Pays for itself in about a week
  • Some setup needed

Guest dietary requests form for B&Bs with Zapier

A Google Form collects guests' dietary needs before arrival and Zapier emails the cook. Zapier free; Google Workspace from about £6 a month.

  • Costs £6–12€7–14/mo
  • Worth £48€56/mo
  • Pays for itself in about a week
  • Some setup needed

Guest enquiry reply drafts for B&Bs and small hotels

ChatGPT, Claude or Gemini draft replies to pre-booking questions from a fact sheet you keep. Free to about £20 a month.

  • Costs Free–£20Free–€23/mo
  • Worth £48€56/mo
  • Pays for itself in about a week
  • Easy to set up

Last updated 17 October 2026.