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Re-enrollment emails for language schools with Brevo

Email each course group near the end of term with the next level's dates and a booking link. Brevo's free plan, or about $8£6€7A$12C$11 a month.

At a glance

  • What it costsFree–$8Free–£6Free–€7Free–A$12Free–C$11 a month

  • Worth, in extra profit or time saved in the worked example$319£240€286A$461C$451 a month

  • Pays for itselfIn a few days

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Adult learners mean to carry on, then the course ends, life gets busy and they forget to book. If 5 students an intake who'd have drifted away re-enroll after a reminder, at $239£180€214A$346C$338 each, that's $1,197£900€1,071A$1,728C$1,692 an intake, about $399£300€357A$576C$564 a month.

What the AI does

Brevo is an email marketing tool with a drag-and-drop editor and contact segments; its FAQ says the Free plan sends up to 300 emails a day once approved. Keep a segment for each course group. Three weeks before the end of term, send each group an email with the next level's day, time, start date and booking link, and a second one in the final week. Brevo's pricing page lists an AI content generator for drafting subject lines and copy on Starter; check the wording before sending.

A worked example

A language school in Edinburgh has about 80 adult students a term, 4 intakes a year, and lets students find next term's courses on the website themselves.

Before

80 students left to find and book the next course themselves; some drift away

After

Two emails per group with the next level and a booking link; if 5 more re-enroll an intake, $1,197£900€1,071A$1,728C$1,692 more an intake

What it's worth

About $319£240€286A$461C$451 a month in profit, at an assumed 80% margin on $399£300€357A$576C$564 a month (5 extra re-enrollments at $239£180€214A$346C$338 $1,197£900€1,071A$1,728C$1,692 an intake, 4 intakes a year). The 5 is an assumption; compare re-enrollments with the previous year. Free covers 80 students; Starter is $8£6€7A$12C$11 a month.

How to set it up

  1. When students enroll, ask if they'd like to hear about future courses, and record the answer.
  2. Import students who said yes into Brevo, one segment per course group.
  3. Write a template: next level, day, time, start date, price and booking link.
  4. Send it three weeks before the end of term and again in the last week.
  5. Remove unsubscribes at once and keep students who declined off the list.

What goes wrong

  • Promoting new courses by email is marketing under PECR; send only to students who agreed or who were given a clear chance to opt out when they enrolled.
  • An email to the wrong group (beginners told about B2) looks careless; check segments before sending.
  • Free-plan emails may carry Brevo's logo; Starter is $8£6€7A$12C$11 a month, with logo removal a further add-on.

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Last updated October 17, 2026.