The problem
Adults choosing an evening Spanish class search Google and compare reviews; a school with 12 reviews looks riskier than one with 150. If more reviews brought 1 extra enrollment a month on a $239£180€214A$346C$338 course, that's $239£180€214A$346C$338 a month going to the school down the road instead.
What the AI does
Google Business Profile is free and controls how your school appears on Google Search and Maps, including reviews and your replies. In the last class of each course, when students are pleased with what they've learned, show a QR code that opens your review link and ask for two lines about the course and the teacher. Send the link again with the end-of-course email. Reply to every review.
A worked example
A language school in York runs 8 adult evening courses per intake, 4 intakes a year, but has only 12 Google reviews.
Before
12 reviews; few inquiries from people with no personal recommendation
After
About 80 students a term asked at the last class; if more reviews bring 1 extra enrollment a month, $239£180€214A$346C$338 more
What it's worth
About $192£144€171A$276C$271 a month in profit, at an assumed 80% margin on 1 extra $239£180€214A$346C$338 enrollment a month (an assumption) in a group that's already running. Google Business Profile is free.
How to set it up
- Claim or update your Google Business Profile with your languages, levels, address and class times.
- Get your review link and turn it into a QR code for a slide or a printed card.
- In the last class, ask students to scan it and say what they learned and how the teacher helped.
- Include the link in the end-of-course email.
- Reply to every review within a week.
What goes wrong
- Don't offer discounts in return for reviews; it makes them worthless and can breach consumer law on incentivized reviews.
- Asking in class can feel like pressure; make it clearly optional.
- Reviews don't help if your profile's class times and languages are out of date.