The problem
Adults asking about one-to-one lessons often email on a lunch break and lose interest by the time a trial is arranged. If 1 more enquirer a month bought a 10-lesson pack at $399£300€357A$576C$564 because they could book a trial straight away, that's $399£300€357A$576C$564 of lessons a month the school is missing.
What the AI does
Calendly's free plan gives one event type and one calendar connection. Make one event type, 'Free 20-minute trial lesson', with a video link, connected to the calendar of whoever teaches trials. Put the link on your website, in email replies and on social media, so an enquirer can book a slot at once. Standard ($10, about $11£8€10A$15C$15 a seat a month billed yearly, or $12, about $12£9€11A$17C$17 monthly) adds reminders, automations and payment through Stripe or PayPal.
A worked example
A language school in Cardiff sells one-to-one Welsh, Spanish and French lessons in packs of 10 for $399£300€357A$576C$564 and arranges trial lessons by email.
Before
Each trial arranged over 3 or 4 emails; some enquirers drop out first
After
Enquirers book a trial from a link straight away; if 1 more a month buys a pack, $399£300€357A$576C$564 more in lessons
What it's worth
About $200£150€179A$288C$282 a month in profit, at an assumed 50% margin after teacher pay on $399£300€357A$576C$564 from 1 extra 10-lesson pack a month (an assumption). The free plan costs nothing; Standard is about $11£8€10A$15C$15 to $12£9€11A$17C$17 a seat a month if you want reminders.
How to set it up
- Create a free Calendly account and connect the calendar of the teacher who runs trials.
- Make one event type, 'Free 20-minute trial lesson', with the video link and your availability.
- Ask for name, email, the language and what they want to learn it for; nothing more.
- Add the link to your website, email signature and social media profiles.
- After each trial, follow up the same day with pack prices and times.
What goes wrong
- The free plan has no reminders, so some trials will be missed; Standard adds them.
- One event type means one teacher's calendar; several teachers sharing trials need a paid plan with team scheduling.
- A trial books you only if your availability is right; block off holidays and busy weeks.