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Google review requests for insurance agents with NiceJob

NiceJob asks new policyholders and clients with a settled claim for a Google review by text or email. Starter $75£56€67A$108C$106 a month, no contract.

At a glance

  • What it costs$75£56€67A$108C$106 a month

  • Worth, in extra profit or time saved in the worked example$240£180€215A$346C$339 a month

  • Pays for itselfIn about two weeks

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

People choosing a local agent compare Google reviews, and satisfied clients rarely write one unless asked. If a fuller review page brings 2 more new households a month at $2,000£1,504€1,789A$2,887C$2,827 in annual premium and 12% commission, that's $480£361€429A$693C$678 a month in commission you're not getting.

What the AI does

NiceJob is review software that sends review requests by text and email and shows your reviews on your website. The agency adds a client to NiceJob after a new policy is issued or a claim is settled well, and NiceJob sends a short request with a link to your Google review page. Requests go only to clients who agreed to them, and the agency never offers anything in return, since many states' anti-rebating and inducement rules, and the FTC's rule on consumer reviews, forbid paying for reviews.

A worked example

An illustrative example built from typical figures, not a named business.

A three-person independent agency in Knoxville writes home, auto and small business policies and has 15 Google reviews. It adds a consent line to its new client form and sends a NiceJob request a week after each new policy and after each settled claim.

Before

15 Google reviews and few new households from search

After

2 more new households a month from search, with a steady flow of recent reviews

What it's worth

About $240£180€215A$346C$339 a month in profit, against a $75£56€67A$108C$106 cost. 2 more households a month at $2,000£1,504€1,789A$2,887C$2,827 premium and 12% commission is $480£361€429A$693C$678 in commission, and at an assumed 50% margin that's $240£180€215A$346C$339. NiceJob Starter is $75£56€67A$108C$106 a month with no contract.

How to set it up

  1. Add a clear consent line for review requests by text and email to your new client paperwork.
  2. Connect your Google Business Profile and write a short request in your own words, with no reward offered.
  3. Add consenting clients a week after a new policy is issued, and after a claim is closed with a good outcome.
  4. Reply to reviews without discussing the client's policy, claim or coverage in public.
  5. Check that each text includes a working STOP option, as the TCPA requires for marketing texts.

What goes wrong

  • Gift cards or premium discounts for reviews can break state anti-rebating and inducement rules as well as the FTC's review rule. Ask, never pay.
  • A public reply that confirms a claim or a coverage detail exposes private client information. Keep replies general.
  • NiceJob's page doesn't say whether pricing is per location, or how it handles business texting registration. Ask before you start texting.
  • Asking after a denied or disputed claim invites a bad review. Leave those clients out.

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Last updated October 18, 2026.