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Seasonal emails for pest control: book before the rush

Email past customers before mouse season or wasp season with an offer to proof or check their home, using an email tool with AI drafting. Free.

At a glance

  • What it costsFree–$17Free–£13Free–€15Free–A$25Free–C$24 a month

  • Worth, in extra profit or time saved in the worked example$479£360€428A$691C$677 a month

  • Pays for itselfIn a few days

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Past customers only ring when the mice are back, usually in the same autumn week as everyone else. Proofing work that would stop the problem never gets offered, and your list of past customers sits unused. If 6 of 400 past customers would book a $160£120€143A$230C$226 proofing visit when asked, that's $958£720€857A$1,382C$1,354 of work that never happens.

What the AI does

Brevo is an email marketing tool with a drag-and-drop editor, contact lists and an AI tool for drafting email copy. Import past customers who agreed to hear from you, draft a short seasonal email (for example, autumn mouse-proofing checks, or a spring check for last year's wasp nest spots), edit it into your own words and schedule it for the start of the season. People who want the work reply or click your booking link.

A worked example

A pest controller in Norwich has 400 past domestic customers who agreed to marketing emails. In early September they send a Brevo email offering a mouse-proofing check at $160£120€143A$230C$226 with a booking link, from the free plan.

Before

400 past customers contacted only when they ring with a problem

After

6 proofing visits booked from one September email, worth $958£720€857A$1,382C$1,354

What it's worth

About $479£360€428A$691C$677 in profit in the month the email goes out, at an assumed 50% margin on $958£720€857A$1,382C$1,354 of proofing work (6 visits at $160£120€143A$230C$226). The free plan costs nothing; Standard at $17£13€15A$25C$24 a month removes the Brevo logo.

How to set it up

  1. Export past customers' names and emails from your job software, keeping only those who agreed to marketing or who bought from you and were given a chance to opt out.
  2. Create a free Brevo account and import the list. Brevo's FAQ says the free plan sends up to 300 emails a day once your account is approved.
  3. Use Brevo's AI drafting tool or write the email yourself: one offer, one price, one way to book.
  4. Edit the draft so it sounds like you and doesn't promise anything you can't do in that season.
  5. Schedule it for the start of the season and send any remaining contacts the next day if the list is over 300.

What goes wrong

  • UK marketing rules (PECR and UK GDPR) apply. Only email people who agreed or are past customers given a chance to opt out, and keep the unsubscribe link in every email.
  • On the free plan, emails carry the Brevo logo. Standard at $17£13€15A$25C$24 a month ($186£140€167A$269C$263 a year) removes it.
  • AI drafts can overpromise, such as 'guaranteed pest-free'. Read every line before it goes out.
  • The numbers here are an example. Track how many bookings each email brings in before you rely on it.

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Last updated October 17, 2026.