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Follow-up emails for dog trainers: fill the next course

Brevo emails opted-in puppy course graduates about your next course a few weeks after they finish, when adolescence starts to bite. Free.

At a glance

  • What it costsFree–$17Free–£13Free–€15Free–A$25Free–C$24 a month

  • Worth, in extra profit or time saved in the worked example$351£264€314A$507C$496 a month

  • Pays for itselfIn a few days

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Puppy owners finish a 6-week course, then adolescence arrives and recall disappears, but by then they've forgotten who taught them. If 24 puppies graduate a month and 3 more of their owners would book the next course at $146£110€131A$211C$207 after a reminder, that's $439£330€393A$634C$620 a month of courses.

What the AI does

Brevo is an email marketing tool with sign-up forms, contact lists and an AI tool for drafting email copy. Ask owners at booking whether they'd like emails about further courses, add those who say yes to a graduates list, and send one short email about 4 weeks after the course ends with the next course dates and a booking link. Brevo's free plan sends up to 300 emails a day once your account is approved, which covers a monthly graduates email.

A worked example

A trainer in Ipswich has about 24 puppies a month finishing courses. Graduates are emailed by hand when the trainer remembers, and few book the adolescent course.

Before

No regular follow-up; about 1 graduate a month books the next course

After

Every opted-in graduate gets one email 4 weeks after the course; if 3 more a month book at $146£110€131A$211C$207: $439£330€393A$634C$620

What it's worth

About $351£264€314A$507C$496 a month in profit, at an assumed 80% margin on $439£330€393A$634C$620 of extra course places (3 x $146£110€131A$211C$207), since the course runs anyway and the extra cost is mainly a share of the hall. Brevo's free plan does this; Standard at $17£13€15A$25C$24 a month removes the Brevo logo.

How to set it up

  1. Add a tick box to your booking form asking whether owners want emails about further courses, and keep a record of who agreed.
  2. Create a free Brevo account and a graduates list, and import only owners who opted in.
  3. Write one short email: what changes in adolescence, the next course dates and the booking link. Check any wording Brevo's AI tool drafts.
  4. Send it to each month's graduates about 4 weeks after their last session.
  5. Track how many bookings come from it over 3 months.

What goes wrong

  • Email only owners who agreed; the PECR rules on marketing emails apply to small businesses too.
  • The free plan adds the Brevo logo. Starter is $8£6€7A$12C$11 a month but logo removal is another $11£8€10A$15C$15 so Standard at $17£13€15A$25C$24 is the cheaper way to drop it.
  • Don't promise results such as 'perfect recall in 4 weeks'; progress depends on the dog and the owner's practice.
  • Brevo has to approve a new account before the free plan's daily sending allowance applies; set it up before you need it.

More ideas for Dog trainers

Behavior consultations for dog trainers: booked and paid

Calendly lets owners book and pay for a behavior consultation in one step, with reminders, so no-shows don't cost you an evening. From about $11£8€10A$15C$15 a month.

  • Costs $11–12£8–9€10–11A$15–17C$15–17/mo
  • Worth $396£298€355A$572C$560/mo
  • Pays for itself in a few days
  • Easy to set up

Behavior consultation summaries for trainers, drafted fast

ChatGPT, Claude or Gemini turn your consultation notes into a written plan for the owner, which you check and send. Free to about $27£20€24A$38C$38 a month.

  • Costs Free–$27Free–£20Free–€24Free–A$38Free–C$38/mo
  • Worth $319£240€286A$461C$451/mo
  • Pays for itself in a few days
  • Easy to set up

Puppy class booking for dog trainers: courses that refill

Bookwhen takes bookings and payment for 6-week puppy courses, with a waiting list to refill dropouts. From about $21£16€19A$31C$30 a month before VAT.

  • Costs $21£16€19A$31C$30/mo
  • Worth $255£192€228A$369C$361/mo
  • Pays for itself in a few days
  • Easy to set up

Homework videos for dog trainers: show it once, share it

Record each training exercise once with Loom and send the link as homework, instead of explaining it again by message. Free for up to 25 videos.

  • Costs Free–$19Free–£14Free–€17Free–A$27Free–C$26/mo
  • Worth $100£75€89A$144C$141/mo
  • Pays for itself in a few days
  • Easy to set up

Training packages for dog trainers: sell blocks of sessions

KennelBooker sells blocks of one-to-one sessions online and takes a credit off each booking, so nobody counts sessions in a notebook. From about $59£44€52A$84C$83 a month.

  • Costs $59–70£44–53€52–63A$84–102C$83–100/mo
  • Worth $146£110€131A$211C$207/mo
  • Pays for itself in about two weeks
  • Easy to set up

Last updated October 17, 2026.