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Impact reporting for social enterprises: surveys to sheets

Participants fill in a short Tally outcome survey, and Zapier adds each answer to a Google Sheet ready for funder reports. Free.

At a glance

  • What it costsFree

  • Worth, in extra profit or time saved in the worked example$108£81€96A$156C$152 a month

  • Pays for itselfFree to run

  • Connecting two tools or some setup timeSome setup needed

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Funders and commissioners want evidence of change, so participants fill in paper outcome surveys that someone has to type up. With 60 surveys a month at 5 minutes each (300 minutes, 5 hours) and about 2 hours a month pulling figures together for reports, that's 7 hours a month.

What the AI does

Build the outcome survey in Tally: its free plan has unlimited forms and submissions, conditional logic and the Zapier integration, and it is hosted in the EU. Participants complete it on a tablet at the end of a course or from a link. A two-step Zapier automation starts on each new Tally response and adds a row to a Google Sheet in the business's Google Workspace account, so the sheet always holds every answer in the same columns. Monthly figures come from a summary tab, not from a pile of paper.

A worked example

A social enterprise in Swansea runs employability courses for about 60 people a month and reports quarterly to two funders on confidence, skills and job outcomes. It already uses Google Workspace.

Before

60 paper surveys typed at 5 minutes each, plus 2 hours of reporting: 7 hours a month

After

Surveys arrive in the sheet automatically, with 2.5 hours a month checking and reporting

What it's worth

About $108£81€96A$156C$152 a month in staff time saved, at no extra cost. 4.5 hours a month saved (7 minus 2.5), valued at an assumed $24£18€21A$35C$34 an hour. Tally's free plan and Zapier's free plan (two-step automations, 100 tasks a month) cover 60 surveys a month; the business already pays for Google Workspace.

How to set it up

  1. Agree the questions with your funders' outcome measures, and keep personal details to the minimum, or none.
  2. Build the survey in Tally with a short privacy notice at the start.
  3. In Zapier, start an automation on each new Tally response and add a row to a Google Sheet in the business Workspace account.
  4. Test with 5 dummy responses and check each one lands in the right columns.
  5. Each week, compare Tally's response count with the sheet.

What goes wrong

  • Automations can fail silently. If the counts don't match, re-send the missing responses from Tally.
  • Questions about health, disability or criminal records are special category or sensitive data. Leave them out, or handle them with consent in a system with proper data terms, never a personal account.
  • Zapier's free plan allows 100 tasks a month; more than 100 responses needs Pro at $19.99 (about $20£15€18A$29C$28) a month billed annually.
  • A survey only shows what people say. Funders may also want independent evidence such as job starts.

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Last updated October 17, 2026.