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Retainer hours for virtual assistants: Toggl Track timers

Toggl Track times every small task against each client's retainer, so 5-minute jobs get billed and clients see where the hours went. From about $9£7€8A$13C$13 a month.

At a glance

  • What it costs$9–12£7–9€8–11A$13–17C$13–17 a month

  • Worth, in extra profit or time saved in the worked example$479£360€428A$691C$677 a month

  • Pays for itselfIn a few days

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

A virtual assistant's day is full of 5-minute jobs: a diary change, an invoice sent, an email answered from a client's inbox. Most never get written down. If 6 retainer clients each have 2 hours a month of these that go unrecorded, at $40£30€36A$58C$56 an hour that's $479£360€428A$691C$677 a month of work done for free.

What the AI does

Toggl Track has timers on desktop, browser and phone, so you start a timer against the client the moment a task begins, even from your phone. Its Starter plan adds billable rates and project estimates, so each client's retainer hours show as a budget with what's used and what's left. At month end, the report per client becomes the backing for your invoice and a list of what you did.

A worked example

A virtual assistant in Shrewsbury works alone for 6 small business owners, each on a monthly retainer of 10 to 20 hours. They set up one Toggl project per client with the retainer as the estimate and a timer on their phone and browser.

Before

About 12 hours a month of small tasks across 6 clients never recorded or billed

After

All 12 hours timed against the right client, with each retainer's hours used shown as they go

What it's worth

About $479£360€428A$691C$677 a month billed that was previously given away: 12 hours at $40£30€36A$58C$56 an hour, counted in full because it is work already done. Toggl Track Starter is $9 (about $9£7€8A$13C$13) a month with the annual toggle or $12 (about $12£9€11A$17C$17) monthly for one user; the free plan tracks time but lacks billable rates and estimates.

How to set it up

  1. Create a project in Toggl Track for each client, with their retainer hours as the estimate and your hourly rate.
  2. Install the browser extension and phone app, and start a timer before each task, however small.
  3. Write a short description on each entry so the client can see what it was.
  4. Check each client's hours used every Friday and warn them before they run over the retainer.
  5. Send the month's report with your invoice, and agree in your terms how overruns are billed.

What goes wrong

  • A forgotten running timer bills a client for your lunch. Check the day's entries before you finish.
  • Clients may question time they didn't expect. Agree in advance whether small tasks are billed in minimum blocks.
  • Starter is priced per user; associates you subcontract to need their own seats.
  • Task descriptions can include your client's customers' names. Keep them short and general in reports you share.

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Last updated October 17, 2026.