The problem
Clients increasingly send training and marketing videos for subtitling in several languages. Before any translation, someone types the source transcript and times every line, which takes about 3 hours for a 10-minute video. Six videos a month is 18 hours of typing and timing.
What the AI does
Happy Scribe is a transcription and subtitling service with AI speech-to-text and subtitles in many languages, and optional human proofreading. You upload the video, a linguist corrects the AI transcript and subtitle timing, and the checked source file goes to your translators for each target language. The finished files are checked against the video before delivery.
A worked example
A translation agency in Manchester gets about 6 ten-minute videos a month to subtitle into French, German and Spanish. One project manager prepares the source subtitles in Happy Scribe and sends the checked file to freelance translators.
Before
6 videos a month at 3 hours each to transcribe and time: 18 hours
After
6 videos at about 45 minutes each to correct the AI transcript and timing: 4.5 hours
What it's worth
About $539£405€482A$778C$761 a month in time saved: 13.5 hours (18 down to 4.5) at an assumed $40£30€36A$58C$56 an hour. Happy Scribe Basic includes 120 AI minutes a month, enough for 60 minutes of video, at €17 (about $20£15€18A$29C$28) a month on monthly billing or €8.50 (about $9£7€8A$13C$13) a month billed annually.
How to set it up
- Try Happy Scribe's free trial (10 minutes) on a short client video you have permission to use.
- Choose Basic if you handle under 120 minutes of video a month; Pro covers 600 minutes.
- Correct the source transcript and timing line by line against the video before anything is translated.
- Send translators the checked subtitle file with your line-length and reading-speed rules.
- Check every translated file against the video before delivery.
What goes wrong
- AI transcripts mishear names, product terms and accents. A linguist must check every line before translation.
- Videos can contain personal data or unreleased products. Check your client contract allows a third-party service, and tell the client.
- Extra minutes cost €0.20 each. A busy month can exceed Basic's 120 minutes.
- Subtitle rules (characters per line, reading speed) vary by client and broadcaster. Set them before translating, not after.