The problem
Clients forget what they were told in the chair: no water or steam for a while, no oil-based cleansers, don't pick. Then lashes come out early and they message to complain or ask. Answering 8 aftercare questions a week at 4 minutes each is 32 minutes a week, about 2.3 hours a month.
What the AI does
Fresha's help center says you can add aftercare instructions, policies or follow-up information in the Important info section of its automated appointment emails, including the Thank you for visiting message sent after checkout. Paste in your own aftercare for lash extensions, lifts and tints, written from your product and training instructions. Text messages follow a set format, so the aftercare goes in the email only. The same message invites a review, so keep that neutral.
A worked example
A solo lash technician in Norwich uses Fresha for bookings and gets about 8 aftercare questions a week by Instagram DM. They paste their printed aftercare card into the Important info field of the Thank you for visiting email and check out every client before they leave.
Before
About 8 aftercare questions a week by DM, 4 minutes each
After
Every client gets the written aftercare by email after checkout; routine questions drop, saving about 2.3 hours a month
What it's worth
About $61£46€55A$88C$86 a month in time saved: 8 questions at 4 minutes is 32 minutes a week, times 4.3 is about 2.3 hours, worth $61£46€55A$88C$86 at $27£20€24A$38C$38 an hour. That is against Fresha Independent at €14.95 (about $17£13€15A$25C$24) a month, shown in local currency, or nothing extra if you already use Fresha.
How to set it up
- Write one aftercare note for each service from your product and training instructions.
- In Fresha, edit the Thank you for visiting automation and paste the aftercare into the Important info field.
- Send yourself a test email and read it on a phone.
- Check out every appointment on the day; the help center says the message isn't sent if checkout is more than 24 hours after the appointment time.
- Keep handing over the printed card too.
What goes wrong
- Only the email carries the aftercare. Clients without an email address, or with notifications off, won't get it.
- Aftercare is care instructions, not medical advice. Tell clients with swelling or irritation to remove nothing themselves and to see a pharmacist or GP, and never diagnose by message.
- The thank-you message invites a review. Never offer a discount for a good review: incentivized reviews are banned under the Digital Markets, Competition and Consumers Act 2024.