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Online shop for beauty salons: sell skincare between visits

Clients reorder the skincare you recommend online, for delivery or click and collect, from your shelf stock. Included in Fresha, from about $12£9€11A$17C$17 a month.

At a glance

  • What it costsFree–$35Free–£26Free–€31Free–A$50Free–C$49 a month

  • Worth, in extra profit or time saved in the worked example$149£112€133A$215C$211 a month

  • Pays for itselfIn about a week

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Clients run out of the cleanser or SPF you recommended weeks before their next facial, then buy something else online. If 8 reorders a month go elsewhere at $47£35€42A$67C$66 each, that's $372£280€333A$538C$526 a month in retail takings lost.

What the AI does

Fresha lists an online product store on both of its plans: you sell products on your own online store, clients choose delivery or click and collect, and online and in-store stock levels stay in sync so you don't oversell. Add the products you stock with photos and prices, share the shop link in booking confirmations and after facials, and send orders out or set them aside for collection. Describe products in your supplier's own terms and make no health claims.

A worked example

A three-therapist beauty salon in Harrogate already uses Fresha and stocks two professional skincare brands. The owner adds 20 products to the Fresha online store with click and collect and local delivery, and therapists mention the link after each facial.

Before

About 8 skincare reorders a month going to other websites

After

About 8 online orders a month at $47£35€42A$67C$66 worth $372£280€333A$538C$526 in retail takings

What it's worth

About $149£112€133A$215C$211 a month in profit, at an assumed 40% retail margin on $372£280€333A$538C$526 of orders (8 a month at $47£35€42A$67C$66 an assumption). The online store is included in Fresha's plans, so if you already use Fresha it costs nothing extra; otherwise Team is €9.95 (about $12£9€11A$17C$17) per therapist, about $35£26€31A$50C$49 a month for 3, shown in local currency. Card fees and postage come off each order.

How to set it up

  1. List the products you stock in Fresha with photos, prices and stock counts.
  2. Turn on the online store and choose delivery, click and collect or both.
  3. Set postage costs that cover packaging and delivery.
  4. Add the shop link to booking confirmations and mention it after facials.
  5. Check orders daily and keep stock counts accurate so online and shelf stock match.

What goes wrong

  • Some professional brands restrict online selling by stockists; check your supplier agreement first.
  • Online sales give buyers the right to cancel under consumer law, so set out your returns terms clearly.
  • Use only the supplier's own product descriptions and claims; don't add promises about skin results.

More ideas for Beauty Salons

Gift cards and treatment packages for beauty salons: Booksy

Sell digital gift cards and prepaid treatment packages online. Booksy, $53£40€48A$77C$75 a month plus $7£5€6A$10C$9 for each extra user, plus VAT.

  • Costs $67–80£50–60€60–71A$96–115C$94–113/mo
  • Worth $193£145€173A$278C$273/mo
  • Pays for itself in about two weeks
  • Some setup needed

Therapist commission for beauty salons: no more spreadsheets

Service and retail commission worked out on every sale, with each therapist's earnings in one view. Fresha Team, for 3 therapists. From about $35£26€31A$50C$49 a month.

  • Costs $35£26€31A$50C$49/mo
  • Worth $132£99€118A$190C$186/mo
  • Pays for itself in about a week
  • Some setup needed

Treatment protocols with Gemini in Docs for beauty salons

Gemini in Google Docs drafts a one-page treatment protocol from the supplier's manual in your Drive, for you to check. From about $16£12€14A$23C$23 a month.

  • Costs $16£12€14A$23C$23/mo
  • Worth $80£60€71A$115C$113/mo
  • Pays for itself in about a week
  • Easy to set up

Supplier receipts for beauty salons captured with Dext

Photograph wax, polish, towel and product receipts and let Dext read them into Xero for you to approve. From about $32£24€29A$46C$45 a month, plus Xero.

  • Costs $32–40£24–30€29–36A$46–58C$45–56/mo
  • Worth $84£63€75A$121C$118/mo
  • Pays for itself in about two weeks
  • Some setup needed

Neutral review requests for beauty salons with Booksy

Booksy's automatic review requests go to every client after an appointment. Worth it only with its booking diary: $53£40€48A$77C$75 a month plus $7£5€6A$10C$9 a user, plus VAT.

  • Costs Free–$67Free–£50Free–€60Free–A$96Free–C$94/mo
  • Worth $51£38€45A$73C$71/mo
  • Pays for itself within the month
  • Easy to set up

Treatment description drafts for beauty salons' menus

Turn your notes on each treatment into clear menu and booking-page descriptions that make no health claims. Free, or up to about $27£20€24A$38C$38 a month.

  • Costs Free–$27Free–£20Free–€24Free–A$38Free–C$38/mo
  • Worth $27£20€24A$38C$38/mo
  • Pays for itself in about two weeks
  • Easy to set up

Last updated October 17, 2026.