The problem
Treatment descriptions on the website and booking page are out of date, copied from a supplier or full of vague promises. If you refresh 4 descriptions a month and each takes 20 minutes, that's 80 minutes a month.
What the AI does
Write down what the treatment involves, how long it takes and who does it, then paste your notes into ChatGPT, Claude or Gemini and ask for a clear 60-word description in plain English. Tell it not to claim medical or lasting results, not to say who a treatment is suitable for and not to say that anything is safe. Suitability, patch tests and allergies are decisions for your therapist at consultation, so the description just says that a consultation comes first. Read it, cut anything that isn't yours, and paste it into your booking page.
A worked example
A beauty salon in Southport offering facials, waxing, lash and brow treatments updates 4 treatment descriptions a month as it changes its menu and seasonal offers.
Before
20 minutes to write each description: 4 x 20 = 80 minutes a month
After
About 8 minutes to draft and check each: 4 x 8 = 32 minutes a month
What it's worth
About 48 minutes a month saved (4 x 12 minutes), worth around £20 if your time is worth £25 an hour. Free plans are enough; paid plans run from about £4 to about £20 a month for one person.
How to set it up
- Write notes for the treatment: what happens, how long it takes, and what you ask clients to tell you.
- Paste them into your assistant and ask for a plain description with no health or results claims.
- Add a line that a consultation and any patch test happen before the treatment, as your therapist decides.
- Compare the draft with your insurer's and product supplier's guidance for the treatment.
- Put the final wording on your booking page and menu.
What goes wrong
- Assistants invent benefits such as 'reduces wrinkles' or 'treats acne'. Delete any claim you can't back with evidence.
- Never let it tell clients a treatment is safe, suitable or patch-test free; that's a therapist's decision.
- Don't paste client details into a consumer plan.
- Descriptions copied from supplier sites may carry claims you can't repeat; use your own words.