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Privacy-safe review replies for aesthetics clinics

Draft public replies to Google reviews that never confirm who is a client or what treatment they had. Free, or up to about £20 a month.

At a glance

  • What it costsFree–£20Free–€23 a month

  • Worth, in extra profit or time saved in the worked example£30€35 a month

  • Pays for itselfIn about two weeks

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

A reply that thanks someone 'for coming in for their treatment' confirms they were a client, which is health information. If you get 10 reviews a month and each careful reply takes 10 minutes, that's 100 minutes a month.

What the AI does

Paste the review text, without the reviewer's name, into ChatGPT, Claude or Gemini and ask for a short, warm reply that thanks them and invites contact by phone. For a critical review, ask for a reply that doesn't confirm they're a client, mention any treatment or discuss their care. The clinic manager or practitioner edits and posts it from the clinic's account. Ask every client for a review in the same neutral way, with no discount or gift for a positive one: under the Digital Markets, Competition and Consumers Act 2024, fake and incentivised reviews are banned, and AI never writes a review.

A worked example

An aesthetics clinic in Brighton gets about 10 Google reviews a month and the clinic manager replies on Friday afternoons.

Before

10 minutes a reply: 10 x 10 = 100 minutes a month

After

About 4 minutes to check and post each one: 10 x 4 = 40 minutes a month

What it's worth

About 1 hour a month saved (10 x 6 minutes), worth around £30 if the manager's time is worth £30 an hour. Free plans are enough; paid plans run from about £4 to about £20 a month for one person.

How to set it up

  1. Paste the review text without the reviewer's name into your assistant.
  2. Ask for a short reply that thanks them, doesn't confirm they are a client and invites them to phone the clinic.
  3. Make sure it mentions no treatment, product or outcome.
  4. Read it, add the manager's name and post it from the clinic's Google account.
  5. Pass real complaints to your complaints procedure, and reply to the person privately.

What goes wrong

  • Confirming that someone was a client, or discussing their treatment, breaches confidentiality and UK GDPR. Keep every reply generic.
  • Offering a reward for a review, or asking only happy clients, breaches the 2024 Act; treat every client the same.
  • Never paste client records into a consumer AI plan, and never have AI write reviews.
  • Identical replies look automated. Change the wording each time.

More ideas for Aesthetics Clinics

Supplier invoices for aesthetics clinics captured with Dext

Photograph or forward consumables and equipment invoices and let Dext read them into Xero for you to approve. From about £24 a month, plus Xero.

  • Costs £24–30€28–35/mo
  • Worth £80€93/mo
  • Pays for itself in about two weeks
  • Some setup needed

Prescription-medicine wording check for aesthetics clinics

A first-pass AI check of web and social drafts for prescription medicine names and promotional wording, then a prescriber verifies. Free, or up to about £20.

  • Costs Free–£20Free–€23/mo
  • Worth £42€49/mo
  • Pays for itself in about a week
  • Easy to set up

Last updated 17 October 2026.