The problem
A client who sells to visitors in another language often gets a second site that falls out of date. If a studio updates 4 pages a month and each update takes 20 minutes to redo by hand in the second language, that's 80 minutes a month, and the first build of a 12-page translation at 30 minutes a page takes 6 hours.
What the AI does
Framer, a site builder, says content can be translated manually or with AI-powered language models and kept automatically translated across locales as you edit; its pricing page lists a translation locales add-on at €20 (shown in local currency, about £17) per locale on Basic and Pro. German is on Framer's list of supported languages for localization. Build or move the client's site into Framer, add the locale, review the translated copy page by page, and have a fluent speaker correct it before it goes live. Plans appear to cover one site ('scale your site' on the pricing page), so check at checkout.
A worked example
A web design studio in Plymouth builds a 12-page site in Framer for a holiday cottage business in Cornwall that wants a German version for visitors. The studio updates about 4 pages a month.
Before
First translation: 12 pages at 30 minutes each, 6 hours. Updates: 4 pages a month at 20 minutes each, 80 minutes
After
First translation: 12 pages at 10 minutes of review each, 2 hours. Updates: 4 pages a month at 5 minutes of review each, 20 minutes
What it's worth
Recurring: about 1 hour a month saved on updates (60 minutes), worth about £35 at £35 an hour. One-off: about 4 hours saved on the first translation, worth about £140. Cost: Basic €10 plus one translation locale at €20 is €30 a month, about £26, which the studio usually passes on to the client. Prices were shown in euros for a UK visitor, so check the local price at checkout. The page has a yearly billing toggle with a complimentary domain. At these numbers the monthly saving is above the cost, but only by about £9. Fluent-speaker review, not counted here, adds cost.
How to set it up
- Check that German (or the language you need) is in Framer's supported languages for localization and that the site is built in Framer.
- Add the locale to a test site and read how the translated pages come out, using Framer's AI Style setting if available to guide tone.
- Have a fluent speaker read every page, correct it and check names, dates, prices and legal text.
- Check the translated page paths and page titles so the right language shows in search results.
- Tell the client the monthly cost per locale and who reviews updates before they publish.
What goes wrong
- Machine translation can be wrong in ways a non-speaker can't see. A fluent speaker must check anything with prices, booking terms or legal wording.
- Auto-translation keeps translating as you edit, so a new edit can publish an unchecked sentence. Decide who reviews updates.
- The cost is per locale, and plans appear to cover one site, so several languages or several client sites add up. Check at checkout.
- Moving an existing site into Framer is a rebuild, not a switch. Count that time before choosing it for a client.