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Automatic offers for Etsy sellers: favorites and baskets

Etsy emails a discount code to shoppers who favourited an item or left it in their basket, once you set it up. Free to use; the discount comes off your price.

At a glance

  • What it costsFree

  • Worth, in extra profit or time saved in the worked example$108£81€96A$156C$152 a month

  • Pays for itselfFree to run

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Shoppers favorite items and fill baskets, then wander off. If a maker could turn 8 of those into orders each month at $37£28€33A$54C$53 less a 10% discount, that's 8 x $33.52£25.20€29.99A$48.38C$47.38 = about $269£202€240A$388C$380 a month in sales that otherwise drift away.

What the AI does

Etsy's help page describes targeted offers: promo codes Etsy emails automatically to shoppers who have shown interest in your items. You set them under 'Send offers to interested buyers' on your Sales and discounts page, choosing from abandoned basket, favourited item, interested shopper and thank you offers. They go only to shoppers opted in to Etsy's marketing emails. An offer runs until you stop it or it expires; shoppers can use one targeted offer at a time, and if an item is on sale the highest discount applies. The same page shows orders with a discount, items sold and revenue from discounts.

A worked example

A maker of ceramic mugs in Bristol sets 10% targeted offers for favourited items and abandoned baskets, and expects about 8 extra orders a month.

Before

0 follow-ups when shoppers favorite an item or leave it in their basket

After

8 orders a month at $37£28€33A$54C$53 less 10% ($33.52£25.20€29.99A$48.38C$47.38) = about $269£202€240A$388C$380 in sales

What it's worth

About $108£81€96A$156C$152 a month in profit, at an assumed 40% margin on about $269£202€240A$388C$380 of discounted sales (8 x $33.52£25.20€29.99A$48.38C$47.38 x 0.4). The 8 extra orders is an assumption, not a promise, and some of them may have bought anyway. There's no fee for the offers; the discount comes off your price and Etsy's normal fees apply.

How to set it up

  1. Go to Sales and discounts in Shop Manager and find 'Send offers to interested buyers'.
  2. Set a discount you can afford after materials, fees and postage, such as 10%.
  3. Turn on favourited item and abandoned basket offers with an end date.
  4. Check the offer stats each month: orders with a discount and revenue from discounts.
  5. Stop or change the offer if most orders start arriving with a code.

What goes wrong

  • Regular discounts teach buyers to favorite and wait; keep the discount modest and time-limited.
  • You're responsible for following consumer protection rules on sales and discounts; don't show a 'was' price you never charged.
  • Not every shopper receives offers, as some opt out of Etsy's marketing emails.
  • If a listing is already on sale, only the highest discount applies, so overlapping offers won't stack.

More ideas for Etsy Sellers

Opted-in launch emails for Etsy makers with Brevo

Brevo emails people who signed up on your own site or at craft fairs about new collections. Free for lists of up to 300 emails a day.

  • Costs Free–$8Free–£6Free–€7Free–A$12Free–C$11/mo
  • Worth $149£112€133A$215C$211/mo
  • Pays for itself in a few days
  • Some setup needed

Keyword research for Etsy titles and tags with eRank

eRank shows what Etsy shoppers search for so you can fix titles and tags. Free plan, or Basic at about $5£4€5A$8C$8 a month.

  • Costs Free–$5Free–£4Free–€5Free–A$8Free–C$8/mo
  • Worth $49£37€44A$71C$70/mo
  • Pays for itself in a few days
  • Easy to set up

Stock sync for Etsy makers with their own shop: Veeqo

Veeqo keeps stock counts in step on Etsy and your Shopify site, so a one-off piece can't sell twice. From $23£17€20A$33C$32 a month including VAT.

  • Costs $23£17€20A$33C$32/mo
  • Worth $52£39€46A$75C$73/mo
  • Pays for itself in about two weeks
  • Some setup needed

Custom order briefs for Etsy makers using an AI assistant

Turn a customer's custom request into a clear brief and a list of missing details with ChatGPT, Claude or Gemini. Free to about $27£20€24A$38C$38 a month.

  • Costs Free–$27Free–£20Free–€24Free–A$38Free–C$38/mo
  • Worth $37£28€33A$54C$53/mo
  • Pays for itself in about two weeks
  • Easy to set up

Costing handmade items for Etsy sellers with AI

Build a costing sheet with ChatGPT, Claude or Gemini so each Etsy price covers materials, time and fees. Free to about $27£20€24A$38C$38 a month.

  • Costs Free–$27Free–£20Free–€24Free–A$38Free–C$38/mo
  • Worth $32£24€29A$46C$45/mo
  • Pays for itself in about two weeks
  • Easy to set up

Last updated October 17, 2026.