The problem
Claimants search for answers before they pick a firm, and the FAQ pages that should answer them are never written. If you want 6 new answers a month and each takes 40 minutes, that's 240 minutes, 4 hours a month.
What the AI does
You give ChatGPT, Claude or Gemini a topic (for example 'What happens after I report a road traffic accident?'), your firm's tone and facts about how your firm works, and ask for a short, plain-English draft. You then check every statement for accuracy and for compliance with SRA rules on transparency and advertising, add your price and service information where required, and have a solicitor or your COLP approve it before publishing. No client details go in.
A worked example
A PI firm in Leicester publishes six new FAQ answers a month on its website. A solicitor drafts each with an assistant, using only general facts, and the compliance officer approves them before they go live.
Before
40 minutes to draft each of 6 answers: 4 hours a month
After
About 15 minutes to edit and check each: 1.5 hours a month
What it's worth
About 2.5 hours a month saved (25 minutes x 6 answers = 150 minutes), worth around £150 if solicitor time is worth £60 an hour. Plans run from free to about £20 a month for one person.
How to set it up
- Agree a list of questions claimants actually ask on first calls, and write down your firm's real process and fees for the assistant to use.
- Ask for plain-English answers of 150 to 250 words, with no promises about outcomes or compensation amounts.
- Check every statement against current law and your own process; update anything that has changed.
- Add the information the SRA transparency rules require and have your COLP approve it.
- Publish it and put a review date in your diary.
What goes wrong
- Legal information on a site can be read as advice. Keep to general information and tell readers to take advice on their own case.
- An assistant can state law that is out of date or from another country. Check against current England and Wales rules.
- Do not promise outcomes or compensation. That breaches advertising standards and misleads claimants.
- Do not paste real client stories, even anonymised, unless you have the client's written permission.