The problem
Employer clients with sponsored workers have expiry dates to watch and often notice too late. If you have about 10 expiries a month to remind clients about and finding the date and writing each reminder takes 6 minutes, that's 60 minutes a month.
What the AI does
Every expiry is recorded first in your case management or compliance diary, with a fee earner checking the date against the visa or letter. As a secondary prompt, a calendar event is created using an agreed reference rather than the worker's name. A trigger has one offset, so the firm creates two Zaps from the same calendar, one set to 90 days before and one to 30 days before. Each is a two-step Zap that sends a templated email from your Gmail to the client's HR contact saying a date is approaching and asking them to contact you. A solicitor approves the template in advance, and a fee earner confirms each reminder was sent. The email gives no advice.
A worked example
An immigration firm in Manchester looks after 15 employer clients with about 80 sponsored workers between them, around 10 of whom have an expiry in a given month. The firm records every date in its case management diary first and adds a calendar event as a backup. It sets reminders 90 and 30 days before expiry, so each worker gets two emails, and a fee earner confirms each was sent.
Before
6 minutes to find the date and write each of 10 reminders a month: 60 minutes
After
About 2 minutes to check each date and confirm the reminder went: 20 minutes a month
What it's worth
The value isn't monetary: a second prompt for clients about visa expiry, not time saved. About 40 minutes a month saved (4 minutes x 10 reminders) is worth around £23 if staff time is worth £35 an hour, but that is not the point. Assumes you already have Gmail or Google Workspace. Two reminders per worker means two Zaps and about 20 emails a month, which is 20 Zapier tasks within the free plan's 100; check the free plan's limit on the number of Zaps.
How to set it up
- Record every expiry first in your case management or compliance diary; this Zap is a secondary prompt to the client.
- Check your terms of engagement cover reminders, agree with each client who receives them, and have a solicitor approve the email template.
- Create a shared Google Calendar and add each expiry as an event using a reference code, not a name.
- In Zapier, create two Zaps from the same calendar, one triggered 90 days before each event and one 30 days before; check each trigger's offset setting, and the free plan's limit on the number of Zaps.
- Add one action to each Zap: send the approved templated email from your Gmail to the contact held for that client.
- Test with a dummy event and a colleague's address, then have a fee earner confirm each real reminder was sent.
What goes wrong
- Zaps can fail silently. Check weekly that every upcoming expiry has a calendar event and that the reminders due went out; the diary, not the Zap, is the record.
- If the date is wrong the reminder is wrong. A fee earner must check each expiry against the visa or letter before the event is created.
- Zapier's Free plan allows only two-step Zaps and 100 tasks a month, so each reminder email counts. Adding more steps needs Pro: $19.99 (about £15) a month billed annually, or $29.99 (about £22) monthly.
- A reminder email suggests the firm is watching. Make sure your engagement letter says what you do and do not monitor, and keep personal details out of calendar titles.