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Google reviews for used car dealers: ask every buyer

MotorDesk sends an automatic message when a car is sold, with your Google review link. From about $198£149€177A$286C$280 a month; Google Business Profile is free.

At a glance

  • What it costs$198£149€177A$286C$280 a month

  • Worth, in extra profit or time saved in the worked example$599£450€536A$864C$846 a month

  • Pays for itselfIn about two weeks

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Used car buyers read reviews before they drive to a dealer they don't know. Happy buyers rarely leave one unless asked, and asking by hand gets forgotten on a busy Saturday. A dealer selling 15 cars a month who never asks might get 1 review a month, while the one unhappy buyer always finds the page.

What the AI does

MotorDesk's automated follow-ups send an email or SMS at points you choose, such as when a vehicle is sold or an invoice is paid. Set one up for every sale that thanks the buyer and includes the review link or QR code that Google Business Profile lets you create. Google's rules say reviews must reflect a genuine experience and you mustn't offer anything in return, so ask every buyer the same way. Reply to reviews, good and bad, from your Business Profile.

A worked example

A 25-car dealer in Swindon sells about 15 cars a month and has 40 Google reviews, most of them old. On MotorDesk Growth they set an automated message for every completed sale with the Google review link, and print the QR code in the handover pack.

Before

About 1 new review a month, the latest 6 months old

After

If 1 buyer in 5 responds: about 3 new reviews a month

What it's worth

About $599£450€536A$864C$846 a month in profit, if fresher reviews win 1 extra sale every 2 months (an assumption, not a promise) at an assumed $1,197£900€1,071A$1,728C$1,692 profit per car. That is against $198£149€177A$286C$280 a month plus VAT for MotorDesk Growth, which the dealer also uses for stock and invoicing; Google Business Profile is free.

How to set it up

  1. Claim or check your Google Business Profile, then create your review link and QR code from it.
  2. In MotorDesk, set up an automated email or SMS sent when a vehicle is sold, with a short thank-you and the link.
  3. Send it to every buyer, and put the QR code in the handover pack as well.
  4. Reply to every review from your Business Profile, and take complaints offline by phone.
  5. Each month, compare new reviews with cars sold.

What goes wrong

  • Offering a free valet, a discount or anything else for a review breaks Google's rules, and UK consumer law bans fake reviews and hiding incentivized ones. Ask everyone; offer nothing.
  • Sending the request only to buyers you think were happy is selective and misleading. Send the same message to every buyer.
  • Texts cost about 2p each plus about 85p a month through Bird; email costs nothing extra.
  • Don't argue with a bad review in public. Reply calmly, once, and invite the buyer to call.

More ideas for Used car dealers

Inquiry replies for used car dealers: answer leads fast

MotorDesk puts AutoTrader, website and WhatsApp inquiries in one inbox and drafts replies with its AI Lead Assistant. From about $358£269€320A$516C$506 a month.

  • Costs $358£269€320A$516C$506/mo
  • Worth $1,197£900€1,071A$1,728C$1,692/mo
  • Pays for itself in about two weeks
  • Easy to set up

Vehicle prep tracking for used car dealers: faster to sale

MotorDesk job boards track each car's service, MOT, smart repair, valet and photos, and notify suppliers. From about $198£149€177A$286C$280 a month for 25 cars.

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  • Worth $898£675€803A$1,296C$1,269/mo
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AI car adverts for used car dealers: list stock same day

MotorDesk writes each car's advert description from its spec and options, so stock goes live sooner. From about $198£149€177A$286C$280 a month for 25 cars.

  • Costs $198–358£149–269€177–320A$286–516C$280–506/mo
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Faulty car complaint replies for used car dealers

Draft calm replies to faulty-car complaints with ChatGPT, Claude or Gemini, then check them against the Consumer Rights Act. Free to about $27£20€24A$38C$38 a month.

  • Costs Free–$27Free–£20Free–€24Free–A$38Free–C$38/mo
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  • Pays for itself in about a week
  • Easy to set up

Online car reservations for used car dealers: take deposits

Buyers reserve a car online with a card or bank payment through MotorDesk, so distance buyers commit before traveling. From about $198£149€177A$286C$280 a month.

  • Costs $198£149€177A$286C$280/mo
  • Worth $213£160€190A$307C$301/mo
  • Pays for itself within the month
  • Some setup needed

Test drive and sale paperwork signed online for car dealers

MotorDesk reads license details from a photo and sends test drive forms and sale packs for eSign, filed on the customer record. From about $198£149€177A$286C$280 a month.

  • Costs $198£149€177A$286C$280/mo
  • Worth $140£105€125A$202C$197/mo
  • Doesn't pay for itself within a month
  • Some setup needed

Last updated October 17, 2026.