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An independent forecourt makes its money on how fast a car goes from auction to advert to sale, and loses it on slow replies, cars stuck in prep and paperwork nobody can find. Dealer management software now writes adverts, drafts replies, takes reservations and tracks preparation, while the dealer stays responsible for every claim in an advert, consumer rights and, for anyone who arranges finance, FCA rules.
8 ideastypical cost $198£149€177A$286C$280 a monthtypical saving about $333£250€298A$480C$470 a month
MotorDesk puts AutoTrader, website and WhatsApp inquiries in one inbox and drafts replies with its AI Lead Assistant. From about $358£269€320A$516C$506 a month.
MotorDesk job boards track each car's service, MOT, smart repair, valet and photos, and notify suppliers. From about $198£149€177A$286C$280 a month for 25 cars.
MotorDesk sends an automatic message when a car is sold, with your Google review link. From about $198£149€177A$286C$280 a month; Google Business Profile is free.
MotorDesk writes each car's advert description from its spec and options, so stock goes live sooner. From about $198£149€177A$286C$280 a month for 25 cars.
Draft calm replies to faulty-car complaints with ChatGPT, Claude or Gemini, then check them against the Consumer Rights Act. Free to about $27£20€24A$38C$38 a month.
Check car advert, pricing and finance promotion rules with answers linked to ASA, CAP, GOV.UK and FCA pages. Free.
Buyers reserve a car online with a card or bank payment through MotorDesk, so distance buyers commit before traveling. From about $198£149€177A$286C$280 a month.
MotorDesk reads license details from a photo and sends test drive forms and sale packs for eSign, filed on the customer record. From about $198£149€177A$286C$280 a month.