The problem
A mobile valeter drives 20 minutes to a driveway, unloads, and the car isn't there. A full valet is a 3-hour slot, so the day loses its best job and it's hard to refill at short notice. 3 no-shows a month on $120£90€107A$173C$169 full valets is $359£270€321A$518C$508 of booked work gone.
What the AI does
Square Appointments lets you choose where you accept appointments, including at your client's location, so customers enter their address when they book online. Prepayments are on every plan, including Free, so you can ask for a deposit or the full price for chosen services, and text and email reminders go out automatically. Add blocked-off time to each service to cover travel, so bookings can't be squeezed back to back. Charging a late-cancellation fee to a card on file needs the Plus plan at $39£29€35A$56C$55 a month.
A worked example
A one-van valeter in Northampton does about 25 jobs a month, mostly $120£90€107A$173C$169 full valets and $53£40€48A$77C$75 mini valets, booked through Facebook messages. They move bookings to Square Appointments Free, take a $27£20€24A$38C$38 deposit on full valets and add 30 minutes of travel time to each service.
Before
3 no-shows a month on full valets: $359£270€321A$518C$508 of booked work lost
After
If deposits cut that to 1 a month: $239£180€214A$346C$338 of work kept, and the deposit covers the wasted trip
What it's worth
About $193£145€173A$278C$273 a month in profit, if deposits cut no-shows from 3 to 1 a month (an assumption, not a promise): 2 full valets at $120£90€107A$173C$169 is $239£180€214A$346C$338 of work, at an assumed 80% margin since most of the cost is the valeter's own time. Square Appointments Free costs $0£0€0A$0C$0 a month; online card payments cost 1.4% + 25p for UK cards, about 53p on a $27£20€24A$38C$38 deposit.
How to set it up
- Sign up for Square Appointments Free and set where you accept appointments to your client's location.
- Add your services with prices and durations, and block off extra time on each one for travel.
- Turn on prepayment for full valets and other long services, and state the deposit terms on the booking page.
- Add the booking link to your Facebook page, Instagram and Google Business Profile.
- Make a test booking from your phone and read every message a customer receives.
What goes wrong
- Square doesn't work out travel time between addresses; the blocked time is the same for every job. State your service area clearly so nobody books you from 40 minutes away.
- Charging a fee to the card on file for a late cancellation needs Plus at $39£29€35A$56C$55 a month; Free takes prepayments only.
- Say clearly when a deposit is refunded, for example if you cancel for rain. A deposit the customer didn't understand leads to disputes.