The problem
Drivers pick a new shop from Google, and a shop with 45 reviews, the newest from last year, loses to the one with fresh reviews every week. If steadier reviews brought 3 more first-time customers a month at a $380£286€340A$549C$537 average repair order, that's about $1,140£857€1,020A$1,646C$1,611 a month of work.
What the AI does
NiceJob sends review requests by text and email, adds review widgets to your website, posts reviews to social media and gives you a reviews page. It connects to other software through its App Marketplace, so requests can go out when a job is closed. The Pro plan adds AI-written replies to reviews and campaigns to bring back past customers.
A worked example
A shop in Salt Lake City closes about 160 repair orders a month and has 45 Google reviews. The owner starts NiceJob Starter and sends a request the evening each car is picked up.
Before
45 reviews, the newest a year old; requests only when someone remembers
After
A request after every pickup; new reviews most weeks and about 3 more new customers a month
What it's worth
About $513£386€459A$741C$725 a month in profit, at an assumed 45% margin on $1,140£857€1,020A$1,646C$1,611 of work from 3 new customers a month at $380£286€340A$549C$537. That is against $75£56€67A$108C$106 a month for NiceJob Starter. The new-customer figure is an assumption; ask new customers how they found you to test it.
How to set it up
- Start the 14-day free trial of NiceJob Starter ($75£56€67A$108C$106 a month, no contract).
- Check NiceJob's App Marketplace for your shop software so closed repair orders trigger requests.
- Only text customers who agreed to texts, and keep STOP working, as the TCPA requires; ask NiceJob how its texts are registered for 10DLC.
- Reply to every review within a few days, including the bad ones, without arguing about the bill in public.
What goes wrong
- Google's rules bar offering anything for a review, and the FTC's rule on consumer reviews bans rewards tied to positive reviews. Ask every customer, not just happy ones.
- AI-written replies are on Pro ($125£94€112A$180C$177 a month), not Starter.
- NiceJob's page doesn't say whether prices are per location; check before adding a second shop.