The problem
A customer says no to $450£338€403A$650C$636 of struts or a timing belt today, meaning not this week, and then nobody asks again. If a shop has 40 declined jobs a month and wins back none of them later, that work usually goes to whoever reminds the customer first.
What the AI does
Shopmonkey's Genius plan adds automated estimate follow-ups, so customers who didn't approve an estimate get a reminder without the advisor remembering. Every plan includes deferred services reports, two-way text and email, and e-signatures, so the advisor can also call the oldest deferred safety items each week. The advisor reviews each estimate again before re-sending, because prices and the car's condition change.
A worked example
An illustrative example built from typical figures, not a named business.
A four-bay shop in Tampa already on Shopmonkey records about 40 declined jobs a month, averaging $450£338€403A$650C$636. The owner moves to Genius, turns on automated estimate follow-ups and has the advisor work the deferred services report every Friday.
Before
About 40 declined jobs a month and no follow-up
After
Automatic follow-ups plus a weekly call list: about 4 jobs a month won back at $450£338€403A$650C$636
What it's worth
About $810£609€725A$1,169C$1,145 a month in profit, at an assumed 45% margin on $1,800£1,353€1,611A$2,598C$2,544 of work won back (4 jobs a month at $450£338€403A$650C$636). That is against $449£338€402A$648C$635 a month billed annually, or $499£375€446A$720C$705 monthly, for Genius with 5 users. A shop already on Basic ($215£162€192A$310C$304 annually) pays about $234£176€209A$338C$331 a month more.
How to set it up
- Move to Shopmonkey Genius ($449£338€402A$648C$635 a month annually, $499£375€446A$720C$705 monthly), the plan with automated estimate follow-ups.
- Record every declined job on the repair order with the reason (price, timing, wants a second opinion).
- Turn on automated estimate follow-ups and check the wording and timing in settings.
- Every Friday, run the deferred services report and call customers with declined safety items first.
- Have the service advisor re-check prices and approve each estimate before it's re-sent; follow your state's written estimate rules.
What goes wrong
- Genius includes 5 users; extra users are $20£15€18A$29C$28 a month each.
- Follow-up texts need the customer's consent and a working STOP under the TCPA.
- Chasing every declined wiper blade annoys people. Follow up on safety items and big jobs, not everything.