The problem
People moving house fill in three or four removal firms' forms in one evening and book a survey with whoever gives a price first. If your reply goes out the next evening, you're often too late. Losing just one $998£750€893A$1,440C$1,410 move a month that way is $998£750€893A$1,440C$1,410 of work going to a quicker firm.
What the AI does
Tally is a free form builder with calculations. Your form asks the questions you price on (bedrooms, rough miles between post codes, floors without a lift, packing wanted) and a calculated field turns the answers into a ballpark range using your own rates. The thank-you page shows that ballpark straight away, with a line saying a survey confirms the price. Tally emails you each inquiry, and a one-step Zapier automation adds it to a Google Sheet so every lead is logged.
A worked example
A removal firm in Nottingham gets about 60 website inquiries a month. They replace their contact form with a Tally form that shows a ballpark price for flats and houses up to four bedrooms, and the owner rings each inquiry the same day to book a survey.
Before
Rough prices emailed the next evening; about 1 move a month lost to a quicker firm
After
All 60 enquirers a month see a ballpark price in seconds and get a call the same day
What it's worth
About $399£300€357A$576C$564 a month in profit, at an assumed 40% margin on one extra $998£750€893A$1,440C$1,410 move a month won by replying first. Both tools are free at this volume.
How to set it up
- Write down how you price a typical move: a base price by bedrooms, a rate per mile band, extras for stairs and packing.
- Build a Tally form with those questions, add a calculated field below them that applies your rates, and show the result on the thank-you page as a range.
- Add a clear line on the thank-you page: the ballpark is a guide and the survey sets the price.
- Turn on Tally's email notifications to yourself, and connect a one-step Zapier automation that adds each inquiry to a Google Sheet.
- Test it with five real past moves and check the ballpark lands near what you actually charged.
What goes wrong
- A ballpark that's too low wins surveys you then lose on price. Show a range and test it against real jobs before going live.
- Tally's free plan emails only you. Sending respondents a copy needs Pro at €20 (about $23£17€20A$33C$32) a month.
- Zapier's free plan allows two-step automations and 100 tasks a month, enough for about 100 inquiries. More than that needs Pro at $19.99 (about $20£15€18A$29C$28) a month billed annually.
- Inquiry details are personal data under UK GDPR. Keep the sheet private and delete old inquiries you no longer need.