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Dynamic pricing for holiday lets with PriceLabs

PriceLabs sets daily rates and minimum stays from local demand and pushes them to Smoobu or the booking sites. From about $49£37€44A$71C$70 a month for three.

At a glance

  • What it costs$49–60£37–45€44–54A$71–86C$70–85 a month

  • Worth, in extra profit or time saved in the worked example$207£156€186A$300C$293 a month

  • Pays for itselfIn about a week

  • Connecting two tools or some setup timeSome setup needed

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Charging one price all season leaves money on busy weekends and empty nights between bookings. With a fixed 3-night minimum, 1 and 2-night gaps often go unsold. If better pricing and minimum stays sold 2 more nights a month across 3 cottages at $173£130€155A$250C$244 a night, that would be $346£260€309A$499C$489 a month.

What the AI does

PriceLabs is a dynamic pricing service. Its pricing page says it makes automated daily rate and minimum stay updates based on market data and your listings' performance, with base price and minimum stay recommendations and over 30 customizations. Its Smoobu integration page says it pushes daily rates and minimum stays into Smoobu up to 720 days ahead; it also connects directly to Airbnb, Vrbo and Booking.com. You set the lowest price you'll accept for each cottage and review the recommendations before turning on sync.

A worked example

An owner of 3 cottages in the Lake District uses Smoobu and charges the same nightly rate all season with a 3-night minimum. They connect PriceLabs to Smoobu, set a minimum price for each cottage and let it adjust rates and minimum stays.

Before

Fixed rates and a 3-night minimum, with short gaps between bookings often unsold

After

Daily rates and minimum stays updated automatically, with an assumed 2 more nights sold a month at $173£130€155A$250C$244 each

What it's worth

About $207£156€186A$300C$293 a month in profit, at an assumed 60% margin on $346£260€309A$499C$489 of extra bookings (2 nights at $173£130€155A$250C$244) after cleaning and booking fees. That is against $49£37€44A$71C$70 to $60£45€54A$86C$85: PriceLabs' calculator gives $49.97 (about $49£37€44A$71C$70) a month for 3 listings, plus taxes, about $60£45€54A$86C$85 with VAT. Smoobu is priced separately and already in place here.

How to set it up

  1. Start PriceLabs' 30-day free trial and connect Smoobu by pasting your Smoobu API key, or connect Airbnb and Booking.com directly.
  2. Set a minimum price for each cottage from your costs, below which it never goes.
  3. Review PriceLabs' base price and minimum stay recommendations against what you know about each cottage.
  4. Add date-specific overrides for local events and school holidays you know about, then turn on sync.
  5. Check the prices on the booking sites weekly for the first month, and after 3 months compare nights sold and average rate with last year.

What goes wrong

  • Price is per listing: 3 cottages are $49.97 (about $49£37€44A$71C$70) a month plus taxes, and each extra listing adds more.
  • Through Smoobu, Vrbo gets availability but not prices; PriceLabs says Vrbo listings need mapping separately.
  • If sync stops, old rates stay live without warning. Look at your prices on the booking sites now and then.
  • An algorithm doesn't know your cottage's quirks or your regular guests. Keep a floor price and override where you know better.

More ideas for Holiday Let Owners

Direct booking page for holiday let owners with Smoobu

A Smoobu booking page takes direct bookings with Stripe or PayPal. About €47 (about $53£40€48A$77C$75) a month for three units; Flex adds 0.9% a booking.

  • Costs $53–69£40–52€48–62A$77–100C$75–98/mo
  • Worth $333£250€298A$480C$470/mo
  • Pays for itself in about a week
  • Some setup needed

Self check-in for holiday lets: a new key code each stay

Smoobu sends each guest their own igloohome key box code, valid for their stay only. Key box $199.49£149.99€178.49A$287.98C$281.98, then from about $4£3€4A$6C$6 a month each.

  • Costs $13–39£10–29€12–35A$19–56C$19–55/mo
  • Worth $253£190€226A$365C$357/mo
  • Pays for itself in about a week
  • Some setup needed

Guest messages and calendar sync for holiday lets: Smoobu

Smoobu syncs your calendar across booking sites and schedules guest messages. About €47 (about $53£40€48A$77C$75) a month for three units.

  • Costs $53–69£40–52€48–62A$77–100C$75–98/mo
  • Worth $100£75€89A$144C$141/mo
  • Pays for itself within the month
  • Some setup needed

Guest welcome guide drafts for holiday let owners

ChatGPT, Claude or Gemini turn your notes into a clear welcome guide and FAQ for each cottage. Free to about $27£20€24A$38C$38 a month.

  • Costs Free–$27Free–£20Free–€24Free–A$38Free–C$38/mo
  • Worth $37£28€33A$54C$53/mo
  • Pays for itself in about two weeks
  • Easy to set up

Changeover cleaning for holiday lets: schedule it in Turno

Turno creates a cleaning job from each booking in your calendars and lets your cleaner follow photo checklists. From about $24£18€21A$35C$34 a month for three.

  • Costs $24–31£18–23€21–27A$35–44C$34–43/mo
  • Worth $49£37€44A$71C$70/mo
  • Pays for itself within the month
  • Easy to set up

Review replies for holiday let owners: calm, specific, quick

ChatGPT, Claude or Gemini draft public replies to guest reviews in your voice, for you to check. Free to about $27£20€24A$38C$38 a month.

  • Costs Free–$27Free–£20Free–€24Free–A$38Free–C$38/mo
  • Worth $27£20€24A$38C$38/mo
  • Pays for itself in about two weeks
  • Easy to set up

Last updated October 17, 2026.