The problem
Each new release needs words: a tasting note for the online shop, a short card for the tasting room and a line for the trade list. A small vineyard releasing a new vintage of 6 wines a year, at 2 hours a wine to get the wording right, spends 12 hours a year on it, and the descriptions drift apart between the website, the trade list and the cellar door.
What the AI does
Write the facts for each wine: grapes, block, harvest date, how it was made, alcohol and the winemaker's own tasting words. Paste them into ChatGPT, Claude or Gemini with one description you're happy with, and ask for a 60-word shop description, a 25-word tasting-room card and a trade list line, all from the same facts. Check every fact: the alcohol, vintage and any award are yours to confirm, not the assistant's. The free plans of all three handle this.
A worked example
A vineyard in Cornwall makes 6 wines, 2 sparkling and 4 still, and releases a new vintage of each through the year. The owner writes all the descriptions.
Before
6 releases a year at 2 hours each: 12 hours a year
After
6 releases drafted from notes and checked in 40 minutes each: 4 hours a year
What it's worth
About $27£20€24A$38C$38 a month in time saved, using a free plan. That is 8 hours a year (12 down to 4), about 0.67 hours a month, at an assumed $40£30€36A$58C$56 an hour. Paid plans of ChatGPT, Claude and Gemini, up to about $27£20€24A$38C$38 a month for one person, are optional.
How to set it up
- Write a fact sheet for each wine: grapes, blocks, vintage, method, alcohol and the winemaker's own words.
- Paste one description you like into ChatGPT, Claude or Gemini as the example.
- Ask for a shop description, a tasting-room card and a trade list line from the same fact sheet.
- Check every fact against the label and the cellar records before it goes anywhere.
What goes wrong
- Assistants invent awards, food pairings and soil stories. Remove anything you didn't give them.
- Wine descriptions are alcohol marketing: no health claims and nothing aimed at under-18s, under the CAP Code's alcohol rules.
- Label wording such as alcohol strength and allergens comes from your own records and the labeling rules, never from a draft.