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Enquiry replies and shot lists for wedding photographers

ChatGPT, Claude or Gemini draft enquiry replies and shot lists from your notes, for you to personalise. Free to about £20 a month.

At a glance

  • What it costsFree–£20Free–€23 a month

  • Worth, in extra profit or time saved in the worked example£123€143 a month

  • Pays for itselfIn a few days

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Enquiries need a personal answer fast, and each takes thought. If a photographer gets 30 enquiries a month and spends 12 minutes writing each reply, that's 360 minutes, 6 hours a month.

What the AI does

Paste an enquiry into ChatGPT, Claude or Gemini with your packages, prices and availability and ask for a friendly reply that answers their questions. For booked clients, ask for a draft shot list from what they told you. Remove names and contact details first. Read and personalise every reply, check dates and prices, and send it yourself. Shot lists go to the couple to check. Follow-up marketing emails need consent under PECR; a reply to an enquiry is fine.

A worked example

A wedding photographer in York receives about 30 enquiries a month and replies to each by hand with a different mix of package and date details.

Before

30 enquiries at 12 minutes per reply: 360 minutes, 6 hours a month

After

If a draft plus a personal edit takes about 5 minutes each: 150 minutes, 2.5 hours a month

What it's worth

About 3.5 hours a month saved (210 minutes), worth about £123 at £35 an hour, if the edit takes about 5 minutes (an assumption to test). The free plans of ChatGPT, Claude and Gemini can do this; a paid plan costs up to about £20 a month for one person if you hit usage limits.

How to set it up

  1. Write down your packages, prices, what is included and your availability rules.
  2. Paste an anonymised enquiry and your details into ChatGPT, Claude or Gemini and ask for a reply in your voice.
  3. Add the couple's names and the specific details yourself, and check dates and prices.
  4. For booked clients, draft a shot list from their answers and send it to the couple to confirm.
  5. Keep a copy of replies in your booking system as the record of what you offered.

What goes wrong

  • An assistant can promise availability, prices or extras you don't offer. You are bound by what you send.
  • Couples' details are personal data. Keep names, venues and contact details out of consumer AI plans.
  • Don't use drafted replies to start marketing emails without consent; PECR applies to marketing.
  • A shot list is not a guarantee. Say in your terms what you can and can't photograph at a venue.

More ideas for Photographers

AI culling for wedding photographers with Aftershoot

Aftershoot's AI culling makes a first pass through a wedding's frames. Select is from about £8 a month billed annually, £11 monthly.

  • Costs £8–11€9–13/mo
  • Worth £175€203/mo
  • Pays for itself in a few days
  • Easy to set up

Photo clean-up for photographers with Lightroom

Adobe's Photography plan lists Generative Remove in Lightroom for cleaning up photos. About £20 a month including VAT, with Photoshop.

  • Costs £20€23/mo
  • Worth £93€108/mo
  • Pays for itself in about a week
  • Easy to set up

Client galleries for photographers with Pixieset

Pixieset delivers photos in private client galleries with print sales. Plus is $16 (about £12) a month billed yearly, or $20 monthly.

  • Costs £12–15€14–17/mo
  • Worth £70€81/mo
  • Pays for itself in about a week
  • Easy to set up

Last updated 17 October 2026.