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Google reviews for care homes: ask families the right way

Ask families for Google reviews with a link or QR code, and reply without breaching confidentiality. Free.

At a glance

  • What it costsFree

  • Worth, in extra profit or time saved in the worked example$120£90€107A$173C$169 a month

  • Pays for itselfFree to run

  • Sign up and configure; no technical skills neededEasy to set up

Figures come from the worked example below, using its stated assumptions. Tool prices checked . How we check prices

The problem

Families choosing a care home read reviews before they ring. A home with a handful of reviews from years ago looks quiet next to one with recent comments. An empty room at $1,463£1,100€1,309A$2,112C$2,068 a week is about $6,251£4,700€5,593A$9,024C$8,836 a month in lost fees, so being picked a little sooner matters.

What the AI does

A Google Business Profile is free. Google's help pages say customers can be asked to leave a review through a Google link or by scanning a QR code. The manager asks families at natural moments, such as after a positive care review meeting or a few months after a resident settles in, by email or with a card at reception. Google prohibits offering anything in return for a review. When replying to any review, the home thanks the reviewer without confirming that a named person lives there or saying anything about their care.

A worked example

A 30-bed residential home in Taunton has 6 Google reviews, the newest two years old. The manager gets the review link and QR code and asks families after care review meetings.

Before

6 reviews, the newest two years old

After

About 2 new reviews a month from families, with every review answered

What it's worth

About $120£90€107A$173C$169 a month in profit, if more recent reviews fill one room a week sooner once a quarter. That is $1,463£1,100€1,309A$2,112C$2,068 four times a year, $5,852£4,400€5,236A$8,448C$8,272 at an assumed 25% margin: $1,463£1,100€1,309A$2,112C$2,068 a year, about $120£90€107A$173C$169 a month. It costs nothing but about an hour a month of the manager's time.

How to set it up

  1. Claim or check your Google Business Profile and make sure the address, phone number and photos are current.
  2. Get your review link and QR code from the profile.
  3. Decide when the manager asks, such as after a good care review meeting, and ask each family personally.
  4. Reply to every review, thanking the reviewer without naming any resident or mentioning their health or care.
  5. Never ask a recently bereaved family on a schedule; leave that to the manager's judgment.

What goes wrong

  • Replying "so glad your mother settled in after her fall" confirms someone is a resident and discloses health information. Keep replies general.
  • Offering anything in return for a review breaks Google's rules and can get reviews removed.
  • Asking only the happiest families gives a skewed picture. Ask consistently, and answer critical reviews calmly.
  • Staff should not review their own home or ask friends to.

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Last updated October 17, 2026.