The problem
A quarterly client newsletter keeps clients engaged, but it takes hours to write and has to be fair, clear and not misleading. If each issue takes 4 hours, that's 1.3 hours a month.
What the AI does
Use ChatGPT, Claude or Gemini to draft general, educational pieces from public sources you paste in, such as GOV.UK or FCA pages, with no product recommendations or personal views on what a client should do. The adviser edits and your compliance lead approves before sending, in line with FCA rules on communications and Consumer Duty. The assistant doesn't know current rules reliably.
A worked example
A three-adviser firm in Harrogate sends a quarterly newsletter to 400 clients. One adviser drafts it with an assistant from public pages, and the compliance lead signs it off.
Before
4 hours to research, write and check each quarterly issue: 1.3 hours a month
After
About 2 hours to prompt, check and approve: 0.7 hours a month
What it's worth
About 0.7 hours a month saved (2 hours per quarterly issue), worth around £33 if adviser time is worth £50 an hour. Cost is free to about £20 a month for one person; if paying, the cost can exceed the saving.
How to set it up
- Pick the topics and gather the public sources, such as GOV.UK pages.
- Paste them into ChatGPT, Claude or Gemini and ask for a plain-English, balanced summary with no recommendations.
- Check every fact, rate and date against the source.
- Send the draft to your compliance lead for approval and keep the sign-off.
- Send it to clients only after approval.
What goes wrong
- A newsletter that points clients to a product or action could count as a financial promotion or advice; your compliance lead decides.
- The assistant can state a wrong rate, date or tax rule. Check against the source.
- Don't put client names or financial details into a consumer AI plan.
- If you pay for a plan, the cost may exceed the saving for a small newsletter.